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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing media investment strategies that drive measurable results while integrating various marketing channels. Proven ability to lead partnerships, manage agencies, and utilize advanced measurement techniques to inform decision-making.
Highest-signal resume keywords
Media Investment StrategyAttribution AnalysisIncrementality TestingAgency ManagementMedia Mix Modeling
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Media PlanningBudget ManagementPerformance MarketingMeasurement SystemsCreative Media Use
Soft Skills
LeadershipStrategic ThinkingAccountabilityCommunication
Industry Keywords
Differentiated MediaPartnership DevelopmentShort-Term WinsMarketing IntegrationVendor Management
About the role
Key responsibilities & impact- Report to the Head of Brand
- Own Mercury's media investment strategy, including planning and executing a budget doubling year over year
- Decide where, when, and how to invest across channels to deliver near-term results and build a scalable approach
- Develop differentiated media and distribution approaches using unconventional channels, formats, partnerships, and creative media use
- Lead agency and media partners, including setting agendas, evaluating work, and onboarding new partners
- Build a measurement system covering attribution, incrementality, and optimization
- Integrate paid media with brand, performance, community, content, lifecycle, and product marketing
Requirements
What you’ll need- 15+ years building and running a media investment strategy on a fast-growing budget
- Proven track record delivering and measuring short-term wins while putting systems in place that last
- Examples of media work recognized as differentiated
- Ability to think in systems and connect media to the broader marketing engine
- Fluency in attribution, incrementality testing, and media mix modeling
- Ability to turn measurement analysis into confident decisions and a clear story for leadership
- Track record of managing agencies and vendors
- Ability to assess agency/vendor work and hold partners accountable
Benefits
Comp & perks- Equity (stock options/RSUs)
- Benefits
- Reasonable accommodations throughout the recruitment process for applicants with disabilities or special needs
