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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing go-to-market strategies for lending products, leveraging customer insights and competitive analysis to drive measurable business impact. Possesses strong product marketing fundamentals, including positioning, messaging, and product launches, while effectively influencing cross-functional teams.
Highest-signal resume keywords
Go-To-Market Strategy DevelopmentProduct Marketing FundamentalsCustomer ResearchCompetitive AnalysisInfluencing Senior Leaders
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningMessagingProduct LaunchesMarket Opportunity IdentificationCustomer Insights Analysis
Soft Skills
CuriosityAbility to Thrive in AmbiguityStrong Commercial Instincts
Industry Keywords
LendingBusiness FinancingB2B FintechFinancial Services
About the role
Key responsibilities & impact- Define how Mercury positions, markets, and grows its lending products
- Develop go-to-market strategy combining customer insights, market opportunities, product strategy, and commercial priorities
- Identify market opportunities, define target audiences, establish competitive positioning, and prioritize impact areas
- Lead customer research and competitive analysis to uncover unmet needs and inform product priorities
- Own positioning and messaging for lending products
- Lead go-to-market strategy for lending products and initiatives
- Partner with Product, Credit, Growth, Revenue, Sales, and Relationship Management teams to launch capabilities and drive adoption
- Build scalable go-to-market motions, equip revenue teams, and expand financing access
- Use customer feedback, performance data, and business results to refine strategy and identify growth opportunities
- Influence senior leaders across Product, Credit, Marketing, and Revenue
Requirements
What you’ll need- 8+ years of professional experience, including 5+ years in product marketing
- Experience developing and owning go-to-market strategy for a product or business line
- Exceptional product marketing fundamentals, including customer research, competitive analysis, positioning, messaging, and product launches
- Strong commercial instincts and ability to connect decisions to measurable business impact
- Curiosity and aptitude to become deeply knowledgeable about complex products and translate technical concepts into compelling stories
- Ability to influence senior cross-functional partners and thrive in ambiguity
- Experience in lending, business financing, B2B fintech, financial services, or another complex product category is a strong plus, but isn't required
- Equal Employment Opportunity employer; reasonable accommodations available throughout recruitment
Benefits
Comp & perks- Base salary, equity (stock options/RSUs), and benefits
- Competitive salary and equity ranges
- Reasonable accommodations throughout the recruitment process for applicants with disabilities or special needs