Director, Pharma Media

MERGE

. Lead day-to-day media strategy development and client relationships for pharmaceutical accounts .

Posted 10/13/2026full-timeUnited StatesLead💰 $100,600 - $147,550 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in media strategy development and client relationship management within the pharmaceutical sector, with a strong focus on HCP and DTC audience strategies. Proficient in data-driven campaign optimization and mentoring junior team members while staying abreast of industry trends and emerging channels.

Highest-signal resume keywords

Pharmaceutical Marketing ExperienceHCP Strategy DevelopmentData-Driven Campaign OptimizationOncology ExperienceAudience Strategy Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media Strategy DevelopmentPatient-Level Data AnalysisAttribution ModelingExperimentationProgrammatic AdvertisingPaid SearchSEOPaid SocialCampaign Performance MonitoringData Interpretation

Soft Skills

CollaborationMentoringCuriosityCommunicationProblem-Solving

Tools & Technologies

HCP + DTC Performance LinkHCP/DTC MaestroDecision-Back ConsultingAnalytics ToolsMeasurement Tools

Industry Keywords

Pharmaceutical AccountsHCP BehaviorsDTC StrategiesMedia MeasurementPrivacy Regulations

About the role

Key responsibilities & impact

Lead day-to-day media strategy development and client relationships for pharmaceutical accounts
Build connected HCP and DTC audience strategies, channel recommendations, activation priorities, and optimization plans
Collaborate with Applied Intelligence, Discoverability, Programmatic, and Social teams
Monitor active program performance and guide data-driven campaign optimizations
Identify organic growth opportunities through MERGE offerings such as HCP + DTC Performance Link, HCP/DTC Maestro, and Decision-Back consulting
Support new business pitches
Guide and mentor junior team members
Stay current on pharma marketing shifts, HCP behaviors, AI, privacy, and emerging channels

Requirements

What you’ll need

7+ years of media experience, including meaningful depth in pharma marketing and HCP strategy
Oncology experience, especially across integrated HCP and DTC programs, highly desired
Practical understanding of patient-level data, MMM, attribution, and experimentation
Ability to understand data findings and apply them to strategic decisions
Ability to navigate multiple workstreams
Curiosity about new channels, changing search landscapes, AI, and industry developments
Strong collaboration with analytics, measurement, and channel specialists
Ability to turn complex media and measurement concepts into simple, actionable recommendations
Earlier hands-on execution experience in programmatic, paid search, SEO/GEO, or paid social is a plus but not required
US work authorization that does not now or in the future require visa sponsorship

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Life insurance
401K
Lifestyle Spending Account
Employer Paid Life & Disability Insurance
Flexible Time off & Holidays
Travel to a MERGE hub for meetings, team gatherings, events, or other business needs may be required