Manager, Precision Activation

MERGE

. Lead end-to-end campaign execution, technical configuration, ongoing optimization, and performance reporting for pharmaceutical and life sciences clients .

Posted 11/10/2026full-timeUnited StatesMid-LevelSenior💰 $77,000 - $98,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing paid social campaigns within the pharmaceutical and life sciences sectors, ensuring compliance with MLR guidelines and FDA requirements while leveraging data-driven strategies for audience targeting and performance optimization.

Highest-signal resume keywords

Paid Social Campaign ManagementMLR Compliance KnowledgeMeta Ads Manager ExpertiseAnalytical Skills in ExcelFull-Funnel Campaign Development

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign ExecutionPerformance ReportingAudience SegmentationBudget ManagementData AnalysisQuality AssuranceAd Format OptimizationPacing ManagementKPI EstablishmentVendor Invoice Processing

Soft Skills

Clear Writing SkillsPresentation SkillsOrganizationTime ManagementAttention to Detail

Tools & Technologies

Meta Ads ManagerLinkedIn Campaign ManagerTikTok Ads ManagerRedditPinterestSnapX

Industry Keywords

PharmaceuticalLife SciencesHealthcare AdvertisingData Privacy LawsCommunity ModerationAdverse Event Reporting

About the role

Key responsibilities & impact

Lead end-to-end campaign execution, technical configuration, ongoing optimization, and performance reporting for pharmaceutical and life sciences clients
Translate strategic client goals into comprehensive, full-funnel media programs for patients, caregivers, and healthcare professionals
Develop data-driven audience segments using CRM/first-party data, NPI-matched HCP lists, contextual signals, and platform targeting
Recommend platform selection, budget distribution, and flighting schedules
Facilitate collaboration with creative, strategy, and analytics partners on ad formats and messaging
Oversee campaign setup, account structure, taxonomy, tracking infrastructure, and pre-launch quality assurance
Monitor pacing, budgets, key metrics, and spend allocation
Execute testing across creative assets, audiences, bidding strategies, and placements
Manage budget forecasting, monthly financial reconciliations, and vendor invoice processing
Ensure campaign quality control, brand safety, community moderation, adverse event reporting, and escalation workflows
Ensure compliance with MLR guidelines, FDA requirements, data privacy laws, and platform healthcare advertising policies
Prepare paid social specifications and documentation for MLR submission
Monitor evolving platform regulations and communicate risks and mitigation strategies
Generate weekly, monthly, and post-campaign performance reports with analysis and recommendations
Establish KPIs and measurement frameworks with analytics teams
Deliver client performance presentations and answer campaign inquiries
Serve as the day-to-day paid social subject matter expert for assigned accounts
Collaborate with media planning, analytics, strategy, creative, and account management teams
Advise on social-first creative development, technical specifications, and channel best practices
Nurture vendor and platform representative relationships
Provide paid social strategy and healthcare category perspectives for new business opportunities and pitches
Mentor junior team members
Create standardized playbooks, QA protocols, and shared knowledge resources

Requirements

What you’ll need

Bachelor's degree in marketing, communications, advertising or a related field, or equivalent work experience
3–5 years of hands-on paid social campaign management, ideally in an agency environment
Experience running paid social for pharmaceutical or life sciences brands (required)
Working knowledge of MLR review and the regulatory and compliance requirements of paid media in health
Deep, hands-on platform expertise in Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, Reddit, Pinterest, Snap and X
Experience building full-funnel campaigns for patient and/or HCP audiences
Strong analytical skills: intermediate Excel (XLOOKUP/VLOOKUP, pivot tables, charts) and the ability to turn data into clear recommendations
Experience managing pacing, budgets, forecasts and invoicing across multiple campaigns
Understanding of how paid, owned and earned social work together
Clear writing and presenting skills, with the confidence to walk clients through performance and strategy
Strong organization and time management across multiple brands and deadlines
Integrity, attention to detail and respect for agency processes
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Life Insurance
401K
Lifestyle Spending Account
Employer Paid Life & Disability Insurance
Flexible Time off & Holidays
Other benefits and rewards
Hybrid work arrangements
Remote work option for U.S.-based candidates
Opportunities for collaboration, relationship building, and team gatherings