Manager, Programmatic Media

MERGE

. Develop and execute comprehensive programmatic media strategies across diverse channels .

Posted 10/27/2026full-timeUnited StatesMid-LevelSenior💰 $86,450 - $103,750 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing programmatic media strategies, managing budgets, and translating campaign data into actionable insights. Proficient in client communication and collaboration with analytics partners to optimize media performance.

Highest-signal resume keywords

Programmatic Media Strategy LeadershipGoogle Ads CertificationGoogle Analytics CertificationQuantitative Analytical SkillsAd-Serving Tools Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media Strategy DevelopmentData AnalysisCampaign PlanningBudget ManagementConversion Tracking MethodologiesReport CreationChannel OptimizationAd Verification SystemsMeasurement PlatformsTargeting Strategies

Soft Skills

Interpersonal SkillsWritten CommunicationVerbal CommunicationProblem-Resolution SkillsTime Management

Tools & Technologies

MS OfficeGoogle WorkspaceGoogle AnalyticsOmnitureCoremetricsTrade Desk

Certifications & Qualifications

Google Ads CertificationGoogle Analytics Certification

Industry Keywords

Programmatic MediaMedia PartnershipsCampaign ExecutionClient ManagementAd-Serving Tools

About the role

Key responsibilities & impact

Develop and execute comprehensive programmatic media strategies across diverse channels
Create client-ready strategy decks, POVs, wrap reports, case studies, and status notes
Own, manage, and optimize in-market media programs independently
Translate campaign data into actionable insights and strategic recommendations
Serve as primary client contact and channel expert
Collaborate with Analytics partners to validate media-plan success and recommend channel allocation
Assess and recommend software, tools, and resources for departmental operations
Manage budgets, bids, commissions, targeting strategies, and channel plans
Facilitate client calls and deliver strategic insights and recommendations
Deliver quarterly/monthly wrap-up reports and roadmaps
Maintain relationships with engine representatives, media partners, and vendors

Requirements

What you’ll need

4-5 years of media experience, including at least 2+ years in programmatic media strategy leadership
Bachelor's degree and/or equivalent work experience
Google Ads and Google Analytics certifications preferred
Proficiency in MS Office & Google Workspace
Ability to analyze data and create reports to support campaign planning and execution
Strong quantitative analytical skills
Familiarity with conversion tracking methodologies and web analytics tools (e.g., Google Analytics, Omniture, Coremetrics)
In-depth knowledge of ad-serving tools and measurement platforms; Trade Desk a plus
Clear understanding of ad verification systems and industry standards
Excellent interpersonal skills, with strong written and verbal communication abilities
Ability to manage multiple assignments and conflicting priorities effectively
Exceptional problem-resolution skills
US work authorization without current or future visa sponsorship requirement

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Life insurance
401K
Lifestyle Spending Account
Employer Paid Life & Disability Insurance
Flexible Time off & Holidays
Travel to a MERGE hub for meetings, team gatherings, events, or other business needs