Manager, Programmatic Media

MERGE

. Develop and execute comprehensive media strategies across diverse media pillars .

Posted 10/14/2026full-timeBoston • Massachusetts • United StatesMid-LevelSenior💰 $86,450 - $103,750 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing media strategies, managing programmatic media, and translating data into actionable insights. Proficient in client communication, budget management, and utilizing analytics tools to optimize media performance.

Highest-signal resume keywords

Programmatic Media Strategy LeadershipGoogle Ads CertificationGoogle Analytics CertificationData Analysis and ReportingAd-Serving Tools Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media Strategy DevelopmentData AnalysisBudget ManagementCampaign PlanningQuantitative Analytical SkillsConversion Tracking MethodologiesAd Verification SystemsMeasurement PlatformsClient Relationship ManagementChannel Allocation Strategies

Soft Skills

Interpersonal SkillsWritten CommunicationVerbal CommunicationProblem-Resolution SkillsCreative Solution Development

Tools & Technologies

MS OfficeGoogle WorkspaceGoogle AnalyticsOmnitureCoremetricsTrade Desk

Certifications & Qualifications

Google Ads CertificationGoogle Analytics Certification

Industry Keywords

Programmatic MediaMedia PillarsClient ContactMedia PartnersIndustry Trends

About the role

Key responsibilities & impact

Develop and execute comprehensive media strategies across diverse media pillars
Craft client-ready strategy decks, POVs, wrap reports, case studies, and status notes
Own, manage, and optimize in-market media programs
Translate data into actionable insights and strategic recommendations
Serve as primary client contact for key business assignments
Meet with media partners and act as channel expert for clients
Collaborate with Analytics partners to validate media plan success and recommend channel allocation
Assess and recommend software, tools, and resources for departmental operations
Manage budgets, bids, commissions, targeting strategies, and channel plans
Facilitate client calls and deliver strategic insights and recommendations
Compile and deliver quarterly/monthly wrap-up reports and roadmaps
Maintain relationships with engine representatives and vendors and monitor industry trends

Requirements

What you’ll need

4-5 years of media experience, including at least 2+ years in programmatic media strategy leadership
Bachelor's degree and/or equivalent work experience
Google Ads and Google Analytics certifications preferred
Proficiency in MS Office & Google Workspace
Ability to analyze data and create reports to support campaign planning and execution
Strong quantitative analytical skills
Familiarity with conversion tracking methodologies and web analytics tools, such as Google Analytics, Omniture, and Coremetrics
In-depth knowledge of ad-serving tools and measurement platforms; Trade Desk a plus
Clear understanding of ad verification systems and industry standards
Excellent interpersonal skills, with strong written and verbal communication abilities
Ability to manage multiple assignments and conflicting priorities effectively
Exceptional problem-resolution skills, with a creative approach to developing valuable solutions in a client-centered environment
US work authorization that does not now or in the future require visa sponsorship

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Life insurance
401K
Lifestyle Spending Account
Employer Paid Life & Disability Insurance
Flexible Time off & Holidays
Other benefits and rewards
Hybrid work arrangement
Travel to MERGE hubs for meetings, team gatherings, events, or other business needs