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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Marketo Engage configuration and marketing automation solutions, with a strong focus on data-driven insights and stakeholder collaboration. Proven ability to lead technical discussions and ensure alignment with marketing strategies and performance targets.
Highest-signal resume keywords
Marketo Engage ConfigurationMarketing Automation SolutionsData-Backed InsightsClient-Facing CommunicationMarketo Certified Expert (MCE)
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Technology ArchitectureEmail CampaignsLead ScoringSegmentationLifecycle ProgramsQuality Assurance TestingData ValidationIntegration DevelopmentAI-Driven Features EvaluationPerformance Monitoring
Soft Skills
Excellent Written CommunicationExcellent Verbal CommunicationStakeholder CollaborationTechnical Discussion Guidance
Tools & Technologies
SalesforceKnakMarketo EngageThird-Party SystemsMartech Capabilities
Certifications & Qualifications
Marketo Certified Expert (MCE)
Industry Keywords
MartechMarketing OperationsClient-Facing ExperienceAgency EnvironmentTechnical Configuration
About the role
Key responsibilities & impact- Collaborate with internal peers, leadership, partners, and external stakeholders to lead Marketo and technology-platform automation implementations
- Support platform governance and scalable marketing technology architecture with Solutions Architects
- Configure advanced marketing automation solutions, including email campaigns, landing pages, nurture programs, segmentation, lead scoring, lifecycle programs, and audits
- Conduct visual and functional quality assurance testing
- Partner with client leads on communications, technical expertise, and deliverable updates
- Create and document requirements based on client and project specifications
- Collaborate on design, deployment, and maintenance of bi-directional integrations between Marketo Engage and third-party systems
- Assist in evaluating and configuring AI-driven features in Marketo Engage and connected tools
- Monitor platform releases, emerging martech capabilities, and AI advancements; recommend enhancements and process improvements
- Ensure programs meet performance targets, quality standards, and overarching strategy
- Provide data-backed insights for roadmaps and high-impact opportunities
- Validate campaign, journey, and platform designs against data capabilities and intended outcomes
- Identify data and orchestration dependencies or implementation risks
- Develop presentations and technical design documents to gain stakeholder buy-in
Requirements
What you’ll need- 3-5 years of experience in Martech or Marketing Operations
- At least 2+ years of hands-on technical configuration in Marketo Engage
- Active Marketo Certified Expert (MCE), or able to obtain within 3 months of hire
- Proven ability to understand the wider ecosystem impact of technical requests
- Prior experience in an agency or internal consulting environment is a plus
- Proven success leading client-facing calls and guiding technical discussions
- Excellent written and verbal communication skills
- Hands-on familiarity with Salesforce, Knak, or additional Marketing Automation Platforms is a plus
- Bachelor’s degree preferred, or equivalent professional experience
- US work authorization that does not now or in the future require visa sponsorship
Benefits
Comp & perks- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- 401K
- Lifestyle Spending Account
- Employer Paid Life & Disability Insurance
- Flexible Time off & Holidays
- Other benefits and rewards
- Hybrid work arrangement
- Opportunity to grow into an Architect-level role
- Potential travel to MERGE hubs for meetings, team gatherings, events, or other business needs