VP, Pharma Media

MERGE

. Lead media strategy and senior client relationships for complex pharmaceutical accounts, primarily focused on HCP audiences and integrated HCP/DTC programs .

Posted 10/14/2026full-timeUnited StatesLead💰 $144,550 - $173,450 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in pharmaceutical marketing and HCP strategy, with a strong focus on integrated media planning, audience segmentation, and data-driven decision-making. Proven ability to lead client relationships and mentor teams while navigating emerging media channels and technologies.

Highest-signal resume keywords

Pharmaceutical Marketing ExpertiseHCP Strategy DevelopmentIntegrated Media PlanningData Interpretation and Insights ApplicationCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media StrategyAudience SegmentationMeasurement ApproachesAttribution ModelsProgrammatic AdvertisingPaid SocialSearch Engine OptimizationOncology MarketingPatient-Level InsightsData Analysis

Soft Skills

Client Relationship ManagementMentoringCommercial InstinctsCommunication SkillsCuriosity

Industry Keywords

HCP AudiencesDTC ProgramsEmerging Media ChannelsPharma Marketing ShiftsDecision-Back ConsultingMMMMERGE OfferingsSEO/GEOData-Driven MarketingAccount Growth

About the role

Key responsibilities & impact

Lead media strategy and senior client relationships for complex pharmaceutical accounts, primarily focused on HCP audiences and integrated HCP/DTC programs
Craft audience strategies covering segmentation, channel roles, sequencing, and optimization
Partner with Applied Intelligence, Discoverability, Programmatic, and Social practice leads
Build integrated media plans and apply measurement approaches including MMM, attribution, and patient-level data
Identify opportunities to grow existing accounts through MERGE offerings such as HCP + DTC Performance Link, HCP/DTC Maestro, and Decision-Back consulting
Support new business pitches
Mentor internal account and strategy teams
Monitor emerging media channels, pharma marketing shifts, HCP behaviors, and evolving technology
Bridge data, creative, and media execution to solve client business challenges

Requirements

What you’ll need

10+ years of media experience
Substantial expertise in pharma marketing and HCP strategy
Experience spanning both HCP and DTC; oncology experience is a major plus
Continuous curiosity about AI, search, privacy, emerging channels, and evolving technology
Understanding of advanced data, patient-level insights, MMM, and attribution models
Ability to interpret data and apply insights to media decisions
Experience collaborating cross-functionally with media, analytics, and activation specialists
Strong commercial instincts for account growth
Ability to explain complex media, audience, and measurement concepts to executive clients
Prior hands-on experience in programmatic, paid social, search, SEO/GEO, or integrated HCP/DTC oncology programs is valuable, though not required
US work authorization without current or future visa sponsorship requirement

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Life insurance
401K
Lifestyle Spending Account
Employer Paid Life & Disability Insurance
Flexible Time off & Holidays
Other benefits and rewards