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Director, Product Management – Downstream Marketing
Meridian Bioscience Inc.. Lead, develop, and mentor Product Management and Downstream Marketing professionals .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product management and downstream marketing within regulated markets, with a strong focus on commercialization strategies, portfolio management, and financial performance. Proven ability to lead teams, foster collaboration, and leverage data-driven insights for strategic growth.
Highest-signal resume keywords
Product ManagementDownstream MarketingCommercialization StrategiesDigital MarketingFinancial Acumen
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Lifecycle ManagementPortfolio OptimizationPricing StrategyForecastingMarket SegmentationGo-To-Market StrategiesData AnalyticsDemand GenerationCustomer InsightsPerformance Analysis
Soft Skills
LeadershipCollaborationAccountabilityInnovationCustomer Focus
Tools & Technologies
CRMMarketing AutomationPerformance Analytics Platforms
Certifications & Qualifications
Bachelor's DegreeMBA or Advanced Degree
Industry Keywords
Life SciencesDiagnosticsBiotechIVDB2B Scientific Markets
About the role
Key responsibilities & impact- Lead, develop, and mentor Product Management and Downstream Marketing professionals
- Foster a culture of innovation, accountability, collaboration, and customer focus
- Establish strong cross-functional partnerships to align priorities, improve execution, and achieve business objectives
- Champion continuous improvement, talent development, succession planning, and organizational effectiveness
- Lead portfolio financial performance, including revenue growth, pricing strategy, forecasting, profitability, and investment prioritization
- Define and execute portfolio and commercialization strategies
- Own product lifecycle management, including roadmap development, commercialization, portfolio optimization, and end-of-life decisions
- Lead Voice of Customer initiatives and translate customer, market, and competitive insights into product investments and strategic growth opportunities
- Monitor portfolio performance and implement actions to achieve business objectives
- Lead product positioning, value proposition development, market segmentation, and go-to-market strategies
- Partner with Commercial, R&D, Operations, Quality, Regulatory, and Customer Experience teams for product launches and market adoption
- Develop pricing strategies, commercial programs, annual operating plans, strategic initiatives, and long-term growth objectives
- Drive digital marketing, lead generation, and demand creation initiatives
- Leverage data, analytics, and customer insights to optimize campaign effectiveness and return on investment
- Partner with Commercial teams to accelerate customer acquisition and market penetration
- Evaluate and implement emerging digital marketing tools and capabilities
Requirements
What you’ll need- Bachelor’s degree required; MBA or advanced degree strongly preferred
- 10+ years of progressive experience in product management and downstream marketing within life sciences, diagnostics, biotech, or adjacent regulated markets
- Proven people leader with experience managing teams in product management and/or downstream marketing
- Demonstrated success owning product commercialization, go-to-market execution, and lifecycle performance
- Strong experience using digital marketing and demand generation to drive measurable commercial outcomes
- Ability to simplify complex technical offerings into compelling, differentiated customer value
- Data-driven mindset with a bias for action and accountability
- Travel: 25%
- Experience in IVD, diagnostics, OEM life sciences, or B2B scientific markets
- Experience leading global or multi-region portfolios
- Familiarity with CRM, marketing automation, and performance analytics platforms
- Track record of launching new products that materially impacted growth
- Strong financial and business acumen, including pricing, forecasting, profitability analysis, and portfolio management.