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Event Marketing Manager
Merkle Science. Collaborate with Account Executives to align event marketing strategy with account plans .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in event marketing strategy, project management, and budget management, with a strong focus on lead generation and performance metrics. Proven ability to collaborate with cross-functional teams and communicate effectively with senior leadership.
Highest-signal resume keywords
Event Marketing StrategyTrade Show Project ManagementSalesforce ReportingBudget ManagementB2B Marketing Ecosystem
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Event PlanningLead GenerationPost-Event AnalysisKPI MeasurementVendor ManagementLogistics CoordinationMarketing Funnel AnalysisBudget Utilization TrackingCommunication of Event DetailsStrategy Presentation
Soft Skills
Organizational SkillsCommunication SkillsMulti-Priority Management
Industry Keywords
B2B MarketingB2G MarketingEvent MarketingCross-Functional CollaborationPerformance Optimization
About the role
Key responsibilities & impact- Collaborate with Account Executives to align event marketing strategy with account plans
- Plan, execute, and track Merkle Science’s global event presence to maximize lead generation and pipeline growth
- Define event marketing objectives and metrics
- Conduct post-event evaluations, report progress, and recommend optimization strategies
- Measure event impact against KPIs to inform decisions and align with business goals
- Contribute to strategic development of event marketing plans
- Manage event marketing budgets and report on budget utilization and performance
- Track budget costs and communicate scope changes affecting the budget
- Lead event marketing workstreams and support cross-functional teams and internal leaders
- Collaborate with Sales to identify marketing-supported needs and gaps
- Organize and communicate event schedules, locations, registration details, and attendee information
- Evaluate third-party opportunities and build vendor relationships
- Stay informed about partner and key account plans and advocate for alignment
- Coordinate with teams, suppliers, and contributors to deliver projects on schedule and within budget
Requirements
What you’ll need- Minimum two years of experience in event marketing or field marketing
- Knowledge in trade show project management, including strategy, messaging, design, logistics, vendor management, budget, execution, and post-event analysis
- Experience operating within B2B or B2G marketing ecosystems preferred
- Excellent organizational and communication skills
- Comfortable presenting strategy and results to senior leadership
- Ability to manage multiple priorities in a fast-paced environment
- Proficiency with Salesforce reporting and analysis of marketing funnel metrics
- Occasional travel required, less than 20%
Benefits
Comp & perks- Excellent health insurance
- Flexible time off
- Learning & development initiatives
- Hours designed to provide work/life balance
- Team-building sessions
- Mental health discussions and support
- Industry-leading compensation
- Generous equity
- Career growth opportunities