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MERKUR GROUP

Content & Social Media Manager

MERKUR GROUP

. Develop and produce content for social media channels and websites, focusing on sports and entertainment related to sponsorship partnerships .

Posted 10/30/2026full-timeEspelkamp • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in content marketing and social media strategy, particularly within the sports and entertainment sectors. Proficient in analyzing KPIs and optimizing content for diverse audiences while ensuring brand consistency across channels.

Highest-signal resume keywords
Content MarketingSocial Media StrategyKPI AnalysisCollaboration SkillsDegree In Marketing

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Content DevelopmentDigital MarketingTarget-Group-Oriented ContentEditorial CoordinationTrend Monitoring
Soft Skills
Teamwork SkillsCreative EyeStructured Working StyleHands-On Mentality
Tools & Technologies
Social Media ToolsContent Marketing ToolsOnline Marketing Tools
Industry Keywords
Sponsorship PartnershipsSportsEntertainmentGamingFootball

About the role

Key responsibilities & impact
  • Develop and produce content for social media channels and websites, focusing on sports and entertainment related to sponsorship partnerships
  • Create, coordinate, and optimize target-group-oriented content for digital and selected offline channels
  • Further develop content in collaboration with internal departments, agencies, and other partners
  • Support the ongoing development of the social media and content strategy
  • Ensure consistent tone of voice and brand presence across different channels and touchpoints
  • Coordinate editorial processes and align content with relevant departments
  • Collaborate with internal and external service providers as well as cooperation partners
  • Monitor current trends and developments in social media, content, and entertainment
  • Analyze relevant KPIs and identify opportunities for optimization

Requirements

What you’ll need
  • Completed vocational training or degree in marketing, communications, media, or a comparable qualification
  • Professional experience in content marketing and social media is desirable, ideally with a focus on sports and entertainment as well as the activation of sponsorship partnerships
  • Enthusiasm for or interest in gaming, sports—especially football—and entertainment formats
  • Proficiency in common social media, content, and online marketing tools
  • Hands-on mentality and a creative eye for target-group-oriented content, current trends, and different tones of voice
  • Structured and independent way of working
  • Excellent teamwork skills
  • Good command of English

Benefits

Comp & perks
  • 30 days of annual leave
  • Flexible working-time models
  • Partial remote work possible (up to 2 days per week)
  • Dedicated training center
  • Diverse development opportunities across the entire corporate group
  • Employee events
  • Department events
  • Company health management program
  • Company sports programs
  • Occupational disability insurance
  • Company pension scheme
  • E-bike leasing
  • Corporate benefits
  • Employee discounts
  • Local offers depending on the location