Content & Social Media Manager

MERKUR GROUP

. Develop and produce content for social media channels and websites, with a focus on sports and entertainment related to sponsorship partnerships .

Posted 11/4/2026full-timeEspelkamp • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in content marketing and social media strategy, particularly within the sports and entertainment sectors. Proficient in analyzing KPIs and optimizing content for target audiences while ensuring brand consistency across channels.

Highest-signal resume keywords

Content MarketingSocial Media StrategyKPI AnalysisCollaboration with Internal DepartmentsProficient Use of Online Marketing Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content DevelopmentDigital MarketingSocial Media OptimizationEditorial Workflow CoordinationTrend Monitoring

Soft Skills

Teamworking SkillsCreative InstinctStructured ApproachHands-On Mentality

Tools & Technologies

Social Media ToolsContent Management SystemsOnline Marketing Tools

Certifications & Qualifications

Degree in MarketingDegree in CommunicationsDegree in Media

Industry Keywords

Sponsorship PartnershipsSportsEntertainmentGamblingFootball

About the role

Key responsibilities & impact

Develop and produce content for social media channels and websites, with a focus on sports and entertainment related to sponsorship partnerships
Create, coordinate, and optimize target-group-specific content for digital and selected offline channels
Further develop social media and content formats in collaboration with internal departments, agencies, and other partners
Support the ongoing development of the social media and content strategy
Ensure consistent tone of voice and brand presence across various channels and touchpoints
Coordinate editorial workflows and align content with relevant internal departments
Collaborate with internal and external service providers and cooperation partners
Monitor current trends and developments in social media, content, and entertainment
Analyze relevant KPIs and identify opportunities for optimization

Requirements

What you’ll need

Completed vocational training or degree in marketing, communications, media, or a comparable qualification
Professional experience in content marketing and social media is desirable, ideally with a focus on sports and entertainment and the activation of sponsorship partnerships
Enthusiasm for or interest in gambling, sports—especially football—and entertainment formats
Proficient use of standard social media, content, and online marketing tools
Hands-on mentality and a creative instinct for target-group-specific content, current trends, and different tones of voice
Structured and independent approach to work
Strong teamworking skills
Good command of English

Benefits

Comp & perks

30 days of annual leave
Flexible working-time models
Partial remote work available (up to 2 days per week)
In-house training center
Diverse development opportunities across the entire corporate group
Employee events
Department events
Corporate health management
Company sports programs
Occupational disability insurance
Company pension scheme
E-bike leasing
Corporate benefits
Employee discounts
Local benefits depending on location