Content & Social Media Manager

MERKUR GROUP

. Develop and produce content for social media channels and websites, with a focus on sports and entertainment related to sponsorship partnerships .

Posted 11/10/2026full-timeEspelkamp • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in content marketing and social media strategy, particularly within the sports and entertainment sectors. Proficient in analyzing KPIs and optimizing content for diverse channels while maintaining brand consistency.

Highest-signal resume keywords

Content MarketingSocial Media StrategyKPI AnalysisSponsorship ActivationTeam Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content DevelopmentDigital MarketingTarget-Group-Oriented ContentEditorial Workflow CoordinationTrend Monitoring

Soft Skills

Creative FlairStructured ApproachStrong Team Player

Tools & Technologies

Social Media ToolsContent Marketing ToolsOnline Marketing Tools

Certifications & Qualifications

Vocational Training in MarketingDegree in Communications

Industry Keywords

SportsEntertainmentSponsorship PartnershipsGamblingFootball

About the role

Key responsibilities & impact

Develop and produce content for social media channels and websites, with a focus on sports and entertainment related to sponsorship partnerships
Create, coordinate, and optimize target-group-oriented content for digital and selected offline channels
Continuously develop content in collaboration with internal departments, agencies, and other partners
Support the further development of the social media and content strategy
Ensure consistent tone of voice and brand presence across various channels and touchpoints
Coordinate editorial workflows and align content with relevant departments
Collaborate with internal and external service providers and cooperation partners
Monitor current trends and developments in social media, content, and entertainment
Analyze relevant KPIs and identify opportunities for optimization

Requirements

What you’ll need

Completed vocational training or degree in marketing, communications, media, or a comparable qualification
Professional experience in content marketing and social media preferred, ideally with a focus on sports and entertainment as well as the activation of sponsorship partnerships
Enthusiasm for or interest in gambling, sports—particularly football—and entertainment formats
Proficiency in common social media, content, and online marketing tools
Hands-on mentality and a creative flair for target-group-oriented content, current trends, and different tones of voice
Structured and independent approach to work
Strong team player
Good command of English

Benefits

Comp & perks

30 days of vacation
Flexible working-time models
Partial remote work possible (up to 2 days per week)
Dedicated training center
Diverse development opportunities across the entire corporate group
Employee events
Department events
Corporate health management
Company sports programs
Disability insurance
Company pension scheme
E-bike leasing
Corporate Benefits program
Employee discounts
Local offers depending on location