CRM Executive

MERKUR GROUP

. Support the planning, creation and execution of CRM campaigns across various communication channels .

Posted 11/10/2026full-timeEspelkamp • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning and executing CRM campaigns across multiple channels, with a strong focus on data-driven decision-making and optimization. Proficient in managing customer journeys and collaborating with cross-functional teams to enhance campaign effectiveness.

Highest-signal resume keywords

CRM Campaign ManagementA/B TestingEmail MarketingData AnalysisOnline Betting Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

A/B TestingEmail MarketingCampaign ExecutionData AnalysisQuality AssuranceExcelMS Office Applications

Soft Skills

Strong Communication SkillsCreativityCollaborationAttention to DetailCustomer Focus

Industry Keywords

Online BettingSportsbook PromotionsCasino PromotionsCustomer JourneysContent Optimization

About the role

Key responsibilities & impact

Support the planning, creation and execution of CRM campaigns across various communication channels
Set up and create email, SMS and push messages for various campaigns and ensure their timely execution
Support the creation and implementation of sportsbook and casino promotions
Work closely with central and local teams to develop effective customer journeys
Plan and execute A/B tests
Use A/B test results to identify optimization opportunities and support data-driven campaign decisions
Work closely with the content team to optimize campaign messaging
Identify new content opportunities for CRM activities
Perform quality assurance checks before campaigns go live, including reviewing journey setups, site content, newsletters, banners and other promotional materials

Requirements

What you’ll need

Experience in an online betting business, preferably, or in a similar role within an online business
Ability to manage multiple tasks simultaneously, prioritize effectively and meet deadlines in a dynamic work environment
Experience with Excel and other MS Office applications
Strong communication skills, creativity and a collaborative and resourceful approach to work
Very good English language skills and good German language skills, both written and spoken
High attention to detail
Customer focus
Keen interest in sports and betting
Ability to work effectively in an international team environment

Benefits

Comp & perks

Flexible working time models
Partially remote work
Competitive salary
High degree of personal responsibility
Diverse development opportunities throughout the entire group of companies
Open door attitude
Friendly corporate culture
Staff events
Departmental events
Local offers
Great office location