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Global Market Research Consultant
MERKUR GROUP. Design, manage, and support qualitative and quantitative market research projects .
About the role
Key responsibilities & impact- Design, manage, and support qualitative and quantitative market research projects
- Conduct market analyses, desk research, and competitive analyses
- Create questionnaires, interview guides, and research briefings
- Analyze and interpret market, customer, and consumer data
- Generate insights in the areas of Market Intelligence, Customer & Consumer Intelligence, and Product Intelligence
- Conduct segmentation studies, customer satisfaction analyses, player behavior analyses, and product tests
- Analyze competitor developments
- Prepare reports, presentations, dashboards, and management summaries
- Document research findings
- Contribute to the development of reusable research frameworks, databases, and platforms for knowledge sharing across the group
- Support the coordination of international market research projects
- Collaborate with internal stakeholders, external market research agencies, and international teams
- Monitor timelines, quality standards, and agreed project deliverables
- Further develop research methods, standards, and templates
- Support stakeholder workshops, business development activities, and cross-functional knowledge sharing
Requirements
What you’ll need- Successfully completed degree in Business Administration, Statistics, or a comparable field
- 3 to 6 years of professional experience in market research, consumer or customer insights, competitive intelligence, business analytics, or strategic research
- Experience conducting and supporting market research projects
- Experience analyzing data and deriving actionable recommendations from research findings
- Strong analytical skills and a structured approach to problem-solving
- Experience collaborating with international markets and cross-functional teams
- Excellent German and English language skills
- Knowledge of the gaming industry, particularly online gaming, is an advantage
Benefits
Comp & perks- 30 days of annual leave
- Flexible working hours
- Remote work
- In-house training center
- Diverse development opportunities across the entire group of companies
- Employee events
- Department events
- Company health management program
- Company sports activities
- Occupational disability insurance
- Company pension scheme
- E-bike leasing
- Corporate Benefits
- Employee discounts
- Local offers depending on the location