Senior Field Marketing Manager

Merlin Group

. Shape regional and segment field marketing strategy with the Director, Field Marketing and VP of Marketing .

Posted 11/11/2026full-timeMcLean • Virginia • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B field marketing strategy, budget management, and execution of large-scale programs, with a strong focus on pipeline impact and stakeholder alignment. Proficient in project management, vendor negotiation, and mentoring junior team members to drive marketing success.

Highest-signal resume keywords

B2B Field Marketing ExperienceBudget Planning And ROI AnalysisProject And Program Management SkillsSales Leadership PartnershipISV Co-Marketing Program Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Field Marketing StrategyCampaign TrackingMulti-Touch AttributionPipeline ReportingEvent ManagementDemand-Generation CampaignsBudget ForecastingKPI DefinitionLead Capture ImprovementProgram Execution

Soft Skills

Strong Communication SkillsNegotiation SkillsVendor ManagementStakeholder ManagementMentoring And Guidance

Tools & Technologies

Salesforce (SFDC)MarketoHubSpotAsanaCRM Platforms

Industry Keywords

B2G MarketingFederal Procurement CyclesGovernment EthicsCybersecurity MarketingCloud Technology Marketing

Tech Stack

Tools & technologies

CloudCyber SecuritySFDC

About the role

Key responsibilities & impact

Shape regional and segment field marketing strategy with the Director, Field Marketing and VP of Marketing
Translate business priorities into integrated annual and quarterly field marketing plans, calendars, and program briefs
Own strategy and end-to-end execution of flagship field programs, major industry conferences, executive programs, customer experiences, partner activities, and regional campaigns
Advise Sales leaders and regions on program mix, investment priorities, and account targeting
Develop and manage field marketing budgets, including forecasting, spend tracking, reallocation, and ROI management
Lead joint marketing planning and execution with ISV partners, including co-marketing strategy, MDF, and performance
Establish and maintain project management standards in Asana or similar software
Oversee timelines, dependencies, budgets, vendors, agencies, venues, creative assets, logistics, and internal approvals
Align Sales, Digital Marketing, Product Marketing, Comms/PR, Brand, Labs, and ISV Partner teams with pipeline and revenue objectives
Define program requirements, workback plans, RACI/ownership models, and communication cadences
Improve lead capture, routing, follow-up, campaign attribution, and post-event processes with Marketing Operations and Sales
Define KPIs and measure registration, attendance, engagement, pipeline, conversion, cost efficiency, and ROI
Own the field marketing program and events calendar
Negotiate and manage vendor, agency, and venue relationships
Coordinate contracts with Legal and Finance
Drive process improvements and create reusable playbooks, templates, and best practices
Lead debriefs and post-mortems to drive iterative improvements
Deliver executive-level reporting and strategic recommendations
Mentor and guide junior field marketing staff, coordinators, and contractors

Requirements

What you’ll need

8-10+ years of experience in B2B field marketing
4+ years of B2G (federal and/or public sector) field and events marketing
Proven track record leading large-scale, multi-stakeholder programs
Experience with flagship industry conferences, executive events, tech days, workshops, live and virtual events, and integrated demand-generation campaigns
Experience owning field marketing strategy and budget for a region, segment, or program portfolio, with measurable pipeline and revenue impact
Advanced project and program management skills
Experience serving as a strategic partner to Sales leadership in a pipeline-oriented environment
Experience leading ISV or channel partner co-marketing programs, including MDF planning and management
Strong communication, negotiation, vendor-management, and stakeholder-management skills
Experience with budget planning, forecasting, and ROI analysis
Ability to turn ambiguous business objectives into structured strategies and executable programs
Experience mentoring or guiding junior team members, contractors, or agency resources
Advanced proficiency with CRM platforms; Salesforce (SFDC) strongly preferred
Experience with marketing automation platforms such as Marketo and HubSpot
Strong working knowledge of campaign tracking, multi-touch attribution, and pipeline reporting
Familiarity with federal procurement cycles, contract vehicles, and government ethics and gift rules as they apply to events and government attendees
Experience marketing cybersecurity, cloud, or other enterprise technology solutions
Bachelor’s degree in Marketing, Business, Communications, or equivalent practical experience is preferred

Benefits

Comp & perks

On-site gym
Medical insurance
Dental insurance
Vision insurance
FSA options
EAP options
401(k) with employer match
Unlimited PTO
Flexible, respectful workplace culture
Multiple places to work in the office unconstrained by typical office barriers