Merlin Group

Marketing

• Shape regional and segment field marketing strategy with the Director, Field Marketing and VP of Marketing
• Translate business priorities into integrated annual and quarterly field marketing plans, calendars, and program briefs
• Own strategy and end-to-end execution of flagship field programs, major industry conferences, executive programs, customer experiences, partner activities, and regional campaigns
• Advise Sales leaders and regions on program mix, investment priorities, and account targeting
• Develop and manage field marketing budgets, including forecasting, spend tracking, reallocation, and ROI management
• Lead joint marketing planning and execution with ISV partners, including co-marketing strategy, MDF, and performance
• Establish and maintain project management standards in Asana or similar software
• Oversee timelines, dependencies, budgets, vendors, agencies, venues, creative assets, logistics, and internal approvals
• Align Sales, Digital Marketing, Product Marketing, Comms/PR, Brand, Labs, and ISV Partner teams with pipeline and revenue objectives
• Define program requirements, workback plans, RACI/ownership models, and communication cadences
• Improve lead capture, routing, follow-up, campaign attribution, and post-event processes with Marketing Operations and Sales
• Define KPIs and measure registration, attendance, engagement, pipeline, conversion, cost efficiency, and ROI
• Own the field marketing program and events calendar
• Negotiate and manage vendor, agency, and venue relationships
• Coordinate contracts with Legal and Finance
• Drive process improvements and create reusable playbooks, templates, and best practices
• Lead debriefs and post-mortems to drive iterative improvements
• Deliver executive-level reporting and strategic recommendations
• Mentor and guide junior field marketing staff, coordinators, and contractors

Explore Senior Field Marketing Manager at Merlin Group. Review requirements and application details.

Open roles

Senior Field Marketing Manager