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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in brand strategy and corporate narrative development, with a strong ability to translate technical concepts into compelling stories for diverse audiences. Proven track record in leading product launches and creating impactful messaging frameworks across various channels.
Highest-signal resume keywords
Brand StrategyCorporate Narrative DevelopmentTechnical StorytellingCross-Functional InfluenceExecutive Communications
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand ArchitectureMessaging Framework DevelopmentContent StrategyProduct MarketingEditorial Skills
Soft Skills
Exceptional WritingEditing SkillsAdaptabilityInfluenceCollaboration
Tools & Technologies
Generative AICreative ToolsDeveloper ToolsDesign Software3D Technology
Industry Keywords
B2B SaaSCategory CreationBrand RebuildHigh-Growth TechnologyGlobal Market Strategy
About the role
Key responsibilities & impact- Own company positioning, brand architecture, core messaging, and long-term narrative
- Translate technical AI and 3D capabilities into clear, credible, memorable stories
- Establish a consistent voice across the website, product launches, funding announcements, founder talks, employer brand, customer stories, and sales collateral
- Develop executive narrative with founders and leadership, including keynotes, interviews, points of view, and industry agenda-setting
- Lead major product launches and brand campaigns from creative concept through shipped content
- Create a reusable messaging framework adopted by Growth, Sales, BD, PR, and Product
- Demonstrate industry impact through customer, creator, studio, and partner stories
- Write and shape the company’s positioning and narrative as a founding brand leader
Requirements
What you’ll need- 8–15 years in brand strategy, brand marketing, corporate narrative, product marketing, or editorial/content strategy
- Led a repositioning, category creation, or brand rebuild at a technology company as the owner
- Portfolio demonstrating website narrative, brand manifesto, major launch, founder keynote, or integrated campaign
- Ability to communicate technical stories to developers, creators, enterprise buyers, press, and investors, adapting the register for each audience
- Exceptional English writing and editing skills
- Demonstrated cross-functional influence with founders, Product, Design, Marketing, and Sales
- Comfortable operating as a hands-on individual contributor in an early-stage environment
- Bonus: background in generative AI, creative tools, developer tools, gaming, 3D, design software, or high-growth B2B SaaS
- Bonus: experience building a brand for a product whose category did not fully exist
- Bonus: technical credibility and cultural resonance
- Bonus: experience taking a global or China-founded technology company into the U.S. market
- Bonus: founder brand, thought leadership, or executive communications experience