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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in planning and executing growth strategies, particularly in Inbound Marketing and performance marketing. Proficient in utilizing CRM and marketing automation tools to optimize customer experience and drive product adoption.
Highest-signal resume keywords
Growth StrategiesInbound MarketingPerformance MarketingCRM ProficiencyData Analytics
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Growth StrategiesInbound MarketingConversion Funnel ManagementPerformance MarketingAnalytical Reporting
Soft Skills
Interpersonal SkillsPartnership NegotiationRelationship BuildingResults-Oriented
Tools & Technologies
CRMMarketing Automation ToolsHubSpotRD StationGoogle Analytics
Certifications & Qualifications
Postgraduate Degree in GrowthPostgraduate Degree in Digital MarketingPostgraduate Degree in Business
Industry Keywords
Product AdoptionCustomer Experience OptimizationCampaign CreationKPI MonitoringField Initiatives
About the role
Key responsibilities & impact- Plan and execute regionalized acquisition and activation strategies for Conecta Saúde.
- Create campaigns, materials, and communication initiatives aimed at increasing product adoption and usage.
- Support the launch of new features, services, and benefits for customers.
- Partner with sales teams and agency leaders to identify opportunities.
- Oversee the execution of field initiatives and manage relationships with suppliers and partner teams.
- Monitor KPIs, prepare analytical performance reports by agency/region, and propose customer experience optimizations.
Requirements
What you’ll need- Bachelor’s degree completed.
- At least 4 years of experience in growth strategies and brand strengthening.
- Strong experience in Inbound Marketing, conversion funnel management, and performance marketing.
- Analytical, results-oriented profile with strong interpersonal, partnership negotiation, and relationship-building skills.
- Postgraduate degree or certifications in Growth, Digital Marketing, or Business-related fields.
- Proficiency with CRM, marketing automation tools (e.g., HubSpot, RD Station), and data analytics platforms (e.g., Google Analytics).
Benefits
Comp & perks- Meal voucher
- Transportation allowance
- Childcare assistance
- Dental plan
- Life insurance
- Wellhub
- Baby on Board program
- Access to MEU+ services