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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in email and lifecycle marketing, including proficiency in HubSpot for building automated workflows and nurturing programs. Capable of defining lifecycle stages, tracking KPIs, and ensuring compliance with relevant regulations.
Highest-signal resume keywords
Email Marketing ExperienceHubSpot ProficiencyLifecycle Marketing StrategySegmentation and TargetingCompliance Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email AutomationLifecycle MappingA/B TestingHTML/CSS TroubleshootingKPI TrackingDatabase ManagementContent DevelopmentLead ScoringReporting and DashboardsSegmentation Rules
Soft Skills
Strong Writing SkillsAttention to DetailCollaborationAdaptabilityCommunication Skills
Tools & Technologies
HubSpotEmail Marketing PlatformsCRM SystemsAI ToolsCanva
Certifications & Qualifications
HubSpot Certifications
Industry Keywords
B2B MarketingHealthcare MarketingFDA ComplianceHIPAA AwarenessCAN-SPAM ComplianceCASL ComplianceGDPR Compliance
About the role
Key responsibilities & impact- Map the customer lifecycle from inquiry through evaluation, onboarding, active use, renewal, and win-back.
- Define lifecycle stages, segmentation rules, and entry and exit criteria with Sales and Digital Marketing.
- Build and maintain a lifecycle and email roadmap aligned with marketing priorities.
- Build, test, and launch automated HubSpot workflows and nurture programs.
- Own the weekly email program, including planning, building, proofing, scheduling, and sending.
- QA emails and workflows for accuracy, links, personalization, enrollment logic, mobile rendering, brand, and compliance standards.
- Coordinate lead handoff with Sales.
- Write and adapt lifecycle email copy and partner on creative and templates.
- Develop product education content with Product and Clinical Specialists.
- Confirm messaging, offers, and approved claims with relevant stakeholders.
- Define and track lifecycle KPIs, including engagement, stage conversion, inquiry-to-opportunity rate, onboarding completion, renewal, and retention.
- Run A/B and holdout tests and apply results to improve programs.
- Report performance and recommendations to the EVP Marketing monthly.
- Maintain database health, including suppressions, bounces, opt-outs, duplicates, and segmentation.
- Ensure sends comply with CAN-SPAM/CASL, opt-out and privacy practices, and approved product claims.
- Escalate technical, clinical, legal, or regulatory content questions before sending.
Requirements
What you’ll need- Bachelor’s degree in marketing, communications, business, or a related field; equivalent relevant experience will be considered.
- 3–5 years of hands-on email and lifecycle marketing experience, including designing and running automated, multi-step journeys.
- Proficiency in HubSpot or a comparable marketing automation platform, including workflows, lists, lead scoring, and reporting.
- Experience defining segmentation and lifecycle stages and using CRM data to target communications.
- Comfortable building reports and dashboards, reading test results, and turning findings into recommendations.
- Strong writing and proofreading skills.
- Basic HTML/CSS email troubleshooting skills.
- Advanced professional English, written and spoken.
- Able to work U.S. Central Time business hours.
- Preferred: B2B lifecycle marketing experience, ideally with hospitals, health systems, or regulated healthcare audiences.
- Preferred: Experience running onboarding, retention, or renewal programs for services, rental, or subscription businesses.
- Preferred: HubSpot certifications.
- Preferred: Familiarity with FDA-regulated product marketing, HIPAA awareness, or compliance review workflows.
- Preferred: Familiarity with CAN-SPAM, CASL, or GDPR email compliance requirements.
- Preferred: Experience using AI tools for content drafting, testing, or reporting.
- Preferred: Basic graphic design or Canva skills.
Benefits
Comp & perks- Christmas Bonus: 30 days, to be paid in December.
- Major Medical Expense Insurance: Coverage up to $25,000,000.00 MXN.
- Dental Insurance.
- Life Insurance (Death and MXN Disability).
- 12 vacation days in accordance with Federal Labor Law.
- 3 floating holidays in addition to the 7 official holidays in Mexico.
- Cell Phone Reimbursement & Transportation Subsidy.
- Hybrid Scheme: remote and in-office work.
- Multicultural Exposure: Work with operations within Mexico and the United States.
- MezTal Internal Events.
- Exclusive Discounts with different companies for being part of MezTal.
- Academic Agreements: Access to national universities and language schools.
- Professional development and work-life balance culture.