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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing lifecycle marketing programs, optimizing customer journeys, and utilizing HubSpot for automation and reporting. Strong analytical skills to track performance metrics and improve marketing strategies based on data-driven insights.
Highest-signal resume keywords
Lifecycle Marketing ManagementHubSpot Marketing Hub ExpertiseLead Nurturing StrategiesCampaign Performance AnalysisB2B Marketing Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lifecycle MarketingCRM MarketingMarketing AutomationCustomer SegmentationConversion OptimizationA/B TestingData AnalysisHTML/CSS for Email MarketingLead ScoringEmail Marketing Compliance
Soft Skills
Organizational SkillsAttention to DetailProject ManagementAdvanced English Communication
Tools & Technologies
HubSpotCRM SystemsReporting Dashboards
Industry Keywords
B2B MarketingHealthcare MarketingMedical EquipmentMedical DevicesData Privacy Compliance
About the role
Key responsibilities & impact- Own and manage lifecycle marketing programs from planning through execution, reporting, and optimization.
- Design and improve customer journeys across lead nurturing, conversion, retention, and re-engagement stages.
- Develop targeted communication strategies based on customer behavior, interests, and lifecycle stages.
- Identify opportunities to improve engagement, lead conversion, and customer relationships.
- Build, manage, and optimize automated marketing workflows in HubSpot.
- Create and maintain audience segments, contact lists, triggers, and automated email sequences.
- Manage lead nurturing programs to support marketing and sales objectives.
- Monitor workflow performance, troubleshoot automation issues, and improve processes.
- Maintain accurate contact data and support CRM data quality and segmentation.
- Plan, coordinate, and execute lifecycle marketing campaigns aligned with business goals.
- Collaborate with Sales, Marketing, Content, and Design teams to develop relevant communications.
- Conduct A/B testing to improve messaging, engagement, and conversions.
- Ensure campaigns are properly tested, scheduled, and executed.
- Follow email marketing best practices, data privacy requirements, and applicable compliance standards.
- Track and analyze lifecycle marketing performance, including engagement, lead conversions, and campaign effectiveness.
- Build and maintain reports and dashboards in HubSpot.
- Use campaign data to identify trends, opportunities, and areas for improvement.
- Present insights and recommendations to the Demand Generation Manager.
- Continuously optimize marketing programs based on performance and business objectives.
Requirements
What you’ll need- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent relevant experience.
- 4+ years of experience in digital marketing, including significant hands-on experience in lifecycle marketing, CRM marketing, or marketing automation.
- Strong hands-on experience with HubSpot Marketing Hub, including workflows, segmentation, automation, and reporting.
- Proven experience designing, implementing, and optimizing automated customer journeys.
- Experience managing lifecycle marketing programs beyond individual email campaigns.
- Strong understanding of lead nurturing, customer segmentation, conversion optimization, and marketing performance metrics.
- Experience analyzing campaign results and using data to improve marketing strategies.
- Excellent organizational skills, attention to detail, and ability to manage multiple projects independently.
- Advanced English communication skills, both written and spoken, to collaborate with U.S.-based teams.
- Experience in B2B marketing, particularly with long or complex sales cycles.
- Previous experience supporting U.S.-based companies or international marketing teams.
- Experience in healthcare, medical equipment, medical devices, or other regulated industries.
- Knowledge of lead scoring, CRM data management, and marketing-to-sales handoff processes.
- Familiarity with HTML/CSS for email marketing.
- Understanding of CAN-SPAM, CASL, and other relevant email marketing compliance requirements.
Benefits
Comp & perks- Christmas Bonus: 30 days, to be paid in December.
- Major Medical Expense Insurance: Coverage up to $25,000,000.00 MXN.
- Dental and Visual Insurance
- Life Insurance: (Death and MXN Disability)
- Vacation Days: 12 vacation days in accordance with Federal Labor Law
- Floating Holidays: 3 floating holidays in addition to the 7 official holidays in Mexico.
- Cell Phone & Transportation Allowance: Employees receive a monthly total gross allowance of MXN $1,836, paid through payroll under the combined transportation and cell phone concepts.
- Hybrid Scheme: Enjoy the best of both worlds, remote and in-office work.
- Multicultural Exposure: Work with operations within Mexico and the United States.
- MezTal Internal Events
- Exclusive Discounts: Benefits with different companies for being part of MezTal.
- Academic Agreements: Access to national universities and language schools.