Creative Director – Marketing Campaigns

MGA Entertainment

. Lead integrated creative development from concept through execution for 360-degree campaigns, product launches, brand initiatives, and seasonal promotions across Armorsaurs, CarTuned, Tataba, and Hyojo .

Posted 10/24/2026full-timeLos Angeles • California • United StatesLead💰 $90,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading integrated creative development for campaigns, product launches, and brand initiatives while managing multidisciplinary teams and aligning creative work with business goals. Proficient in visual storytelling, photography, and video direction, with a strong understanding of trend-driven collectibles and consumer culture.

Highest-signal resume keywords

Creative LeadershipIntegrated Campaign DevelopmentPhotography And Video DirectionAdobe Creative Suite ProficiencyTrend Analysis In Collectibles

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative MarketingArt DirectionGraphic DesignVisual StorytellingProduct DemonstrationSet Concept DevelopmentStoryboardingLighting And CompositionCommunity-Focused Brand InitiativesCross-Functional Partnership

Soft Skills

Excellent Presentation SkillsCommunication SkillsCollaboration SkillsOrganizational Skills

Tools & Technologies

Adobe PhotoshopAdobe IllustratorFigmaSocial PlatformsDigital Content Formats

Industry Keywords

CollectiblesDesigner ToysAction ToysEntertainmentFashionStreetwearSports CultureCreative DevelopmentBrand PositioningCultural Relevance

About the role

Key responsibilities & impact

Lead integrated creative development from concept through execution for 360-degree campaigns, product launches, brand initiatives, and seasonal promotions across Armorsaurs, CarTuned, Tataba, and Hyojo
Develop campaign concepts, narratives, and visual direction expressing brand positioning, communicating product benefits, supporting business goals, and building cultural relevance
Translate emerging aesthetics, collector behaviors, and cultural movements into distinctive campaigns and build excitement around character introductions, series launches, reveals, and product drops
Direct photography and video shoots, including mood boards, storyboards, environments, props, lighting, scale, and composition
Partner with Product Development to translate play features, mechanisms, materials, finishes, character details, and assortment stories into engaging demonstrations and product imagery
Partner with Brand, PR, Influencer, Integrated Marketing, Packaging, Licensing, Sales, and executive stakeholders on teasers, reveals, unboxing content, creator collaborations, and launch storytelling
Lead and develop designers, copywriters, producers, and content creators through clear direction, constructive feedback, and high standards for craft
Develop platform-native content for YouTube, TikTok, Instagram, broadcast, email, print, retail, and e-commerce
Oversee creative for trade shows, retail displays, sizzle reels, influencer kits, product reveals, fan events, and experiential activations
Maintain each brand’s distinct voice and visual identity while introducing fresh and culturally relevant creative expression
Develop briefs, define scopes and timelines, direct freelancers and agency partners, and coordinate production and project management within agreed budgets and deadlines
Track trends across designer toys, art, fashion, streetwear, sports, gaming, entertainment, vehicle culture, and collector communities; use audience feedback and campaign performance to strengthen future work

Requirements

What you’ll need

7–10 years of relevant experience in creative marketing, art direction, graphic design, or brand development, including at least 3 years in a creative leadership role
Strong portfolio demonstrating integrated campaigns, visual storytelling, hands-on design expertise, and photography or video art direction
Experience in collectibles, designer toys, action toys, vehicles, entertainment, fashion, streetwear, sports, or related consumer categories
Strong understanding of trend-driven collectibles and collector communities
Strong knowledge of sports and sports culture
Experience developing creative for product drops, character or series launches, reveals, or community-focused brand initiatives
Proven ability to translate brand strategy and product innovation into compelling creative across multiple channels
Experience directing photo and video shoots, including set concepts, storyboards, lighting, composition, scale, and product demonstrations
Experience partnering with motion graphics, animation, CGI, or visual effects teams
Track record of leading and developing multidisciplinary creative teams and managing projects from brief through delivery
Ability to build cross-functional partnerships and align creative work with product, marketing, operational, and retail priorities
Expert proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator
Working knowledge of Figma, social platforms, and digital content formats
Excellent presentation, communication, collaboration, and organizational skills
Ability to manage multiple brands and competing priorities in a high-volume, fast-moving creative environment