Creative Director, Marketing Campaigns

MGA Entertainment

. Lead integrated creative development from concept through execution for 360-degree campaigns, product launches, brand initiatives, and seasonal promotions across MGA’s doll portfolio .

Posted 10/24/2026full-timeLos Angeles • California • United StatesLead💰 $120,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading integrated creative development for campaigns and brand initiatives, with a strong focus on visual storytelling and collaboration across multidisciplinary teams. Proficient in managing projects from concept through execution while aligning creative work with business goals and cultural relevance.

Highest-signal resume keywords

Creative LeadershipIntegrated Campaign DevelopmentAdobe Creative Suite ProficiencyPhotography And Video DirectionCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative MarketingArt DirectionGraphic DesignVisual StorytellingProject ManagementSet Concept DevelopmentStyling And CompositionBrand DevelopmentCampaign Performance AnalysisDoll Play Knowledge

Soft Skills

Excellent CommunicationCollaborationOrganizational SkillsInspiration And FeedbackPresentation Skills

Tools & Technologies

Adobe PhotoshopAdobe IllustratorFigmaSocial Media PlatformsDigital Content Formats

Industry Keywords

DollsFashionToysEntertainmentConsumer LifestyleYouth CultureBrand VoiceCultural InsightsIntegrated MarketingRetail Displays

About the role

Key responsibilities & impact

Lead integrated creative development from concept through execution for 360-degree campaigns, product launches, brand initiatives, and seasonal promotions across MGA’s doll portfolio
Develop campaign concepts, narratives, and visual direction that express brand positioning, support business goals, and build cultural relevance
Apply knowledge of doll play, collecting, customization, fashion, and fandom to create work for kids and collectors
Establish creative vision for photography and video shoots, including mood boards, set direction, environments, props, styling, lighting, and composition
Partner with producers, photographers, stylists, and set designers to deliver cohesive brand visuals
Inspire and develop designers, copywriters, producers, and content creators through direction and feedback
Collaborate with Brand, PR, Product Development, Operations, Retail, Integrated Marketing, Packaging, Influencer, Licensing, Sales, and executive stakeholders
Develop platform-native content for YouTube, TikTok, Instagram, and emerging platforms, plus broadcast, email, print, retail, and e-commerce assets
Oversee creative for trade shows, retail displays, sizzle reels, influencer kits, experiential activations, and other brand touchpoints
Maintain and evolve distinct brand voices and visual identities
Develop briefs, define scopes and timelines, direct freelancers and agency partners, and coordinate production and project management within budgets and deadlines
Track doll and collector communities, fashion, beauty, entertainment, and youth culture to identify creative opportunities
Use campaign performance and audience feedback to strengthen future work

Requirements

What you’ll need

7–10 years of relevant experience in creative marketing, art direction, graphic design, or brand development, including at least 3 years in a creative leadership role
Strong portfolio demonstrating integrated campaigns, visual storytelling, hands-on design expertise, and photography or video art direction
Experience in dolls, fashion, toys, entertainment, or related consumer lifestyle categories, with deep knowledge of doll and collector communities
Proven ability to translate brand strategy and cultural insights into compelling creative across multiple channels
Experience directing photo and video shoots, including set concepts, styling, composition, and product presentation
Track record of leading and developing multidisciplinary creative teams and managing projects from brief through delivery
Ability to build cross-functional partnerships and align creative work with product, marketing, operational, and retail priorities
Expert proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator
Working knowledge of Figma, social platforms, and digital content formats
Excellent presentation, communication, collaboration, and organizational skills
Ability to manage multiple brands and competing priorities in a high-volume, fast-moving creative environment