Creative Director, Marketing Campaigns

MGA Entertainment

. Lead integrated creative development from concept through execution for 360-degree campaigns, product launches, brand initiatives, and seasonal promotions across MGA’s doll portfolio .

Posted 10/24/2026full-timeLos Angeles • California • United StatesLead💰 $120,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading integrated creative development for 360-degree campaigns, with a strong focus on visual storytelling and brand positioning. Proficient in managing multidisciplinary teams and building cross-functional partnerships to align creative work with business goals.

Highest-signal resume keywords

Creative LeadershipIntegrated Campaign DevelopmentVisual StorytellingAdobe Creative Suite ProficiencyDoll and Collector Community Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative MarketingArt DirectionGraphic DesignPhotography DirectionVideo Art DirectionProject ManagementBrand DevelopmentCampaign Performance AnalysisContent CreationStyling and Composition

Soft Skills

Excellent CommunicationCollaborationOrganizational SkillsPresentation SkillsFeedback and Direction

Tools & Technologies

Adobe PhotoshopAdobe IllustratorFigmaSocial Media PlatformsDigital Content Formats

Industry Keywords

DollsFashionToysEntertainmentConsumer LifestyleBrand InitiativesSeasonal PromotionsYouth CultureIntegrated MarketingRetail Displays

About the role

Key responsibilities & impact

Lead integrated creative development from concept through execution for 360-degree campaigns, product launches, brand initiatives, and seasonal promotions across MGA’s doll portfolio
Develop campaign concepts, narratives, and visual direction that express brand positioning and support business goals
Apply expertise in doll play, collecting, customization, fashion, and fandom to create authentic brand storytelling
Establish creative vision for photography and video shoots, including mood boards, sets, environments, props, styling, lighting, and composition
Partner with producers, photographers, stylists, and set designers to deliver cohesive visual brand worlds
Inspire and develop designers, copywriters, producers, and content creators through direction and feedback
Collaborate with Brand, PR, Product Development, Operations, Retail, Integrated Marketing, Packaging, Influencer, Licensing, Sales, and executive stakeholders
Develop platform-native content for YouTube, TikTok, Instagram, broadcast, email, print, retail, and e-commerce
Oversee creative for trade shows, retail displays, sizzle reels, influencer kits, experiential activations, and other brand touchpoints
Maintain and evolve distinct brand voices and visual identities
Develop briefs, define scopes and timelines, direct freelancers and agency partners, and coordinate production and project management within budgets and deadlines
Track doll and collector communities, fashion, beauty, entertainment, and youth culture to identify creative opportunities
Use campaign performance and audience feedback to strengthen future work

Requirements

What you’ll need

7–10 years of relevant experience in creative marketing, art direction, graphic design, or brand development
At least 3 years in a creative leadership role
Strong portfolio demonstrating integrated campaigns, visual storytelling, hands-on design expertise, and photography or video art direction
Demonstrated experience in dolls, fashion, toys, entertainment, or related consumer lifestyle categories
Deep knowledge of doll and collector communities
Ability to translate brand strategy and cultural insights into compelling creative across multiple channels
Experience directing photo and video shoots, including set concepts, styling, composition, and product presentation
Track record of leading and developing multidisciplinary creative teams and managing projects from brief through delivery
Ability to build cross-functional partnerships and align creative work with product, marketing, operational, and retail priorities
Expert proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator
Working knowledge of Figma, social platforms, and digital content formats
Excellent presentation, communication, collaboration, and organizational skills
Ability to manage multiple brands and competing priorities in a high-volume, fast-moving creative environment