Creative Director, Marketing Campaigns

MGA Entertainment

. Lead integrated creative development from concept through execution for 360-degree campaigns, product launches, brand initiatives, and seasonal promotions across Armorsaurs, CarTuned, Tataba, and Hyojo .

Posted 10/24/2026full-timeLos Angeles • California • United StatesLead💰 $90,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading integrated creative development for campaigns, product launches, and brand initiatives while effectively managing multidisciplinary teams and cross-functional partnerships. Proficient in visual storytelling, art direction, and trend analysis within the collectibles and entertainment sectors.

Highest-signal resume keywords

Creative LeadershipIntegrated Campaign DevelopmentVisual StorytellingAdobe Creative Suite ProficiencyTrend Analysis in Collectibles

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative MarketingArt DirectionGraphic DesignPhotography DirectionVideo Art DirectionProject ManagementSet Concept DevelopmentStoryboardingProduct DemonstrationTrend Analysis

Soft Skills

CollaborationCommunicationOrganizational SkillsPresentation SkillsFeedback and Direction

Tools & Technologies

Adobe PhotoshopAdobe IllustratorFigmaSocial Media PlatformsDigital Content Formats

Industry Keywords

CollectiblesDesigner ToysAction ToysEntertainmentFashionStreetwearSports CultureBrand DevelopmentCreative DevelopmentCommunity-Focused Initiatives

About the role

Key responsibilities & impact

Lead integrated creative development from concept through execution for 360-degree campaigns, product launches, brand initiatives, and seasonal promotions across Armorsaurs, CarTuned, Tataba, and Hyojo
Develop campaign concepts, narratives, and visual direction that express brand positioning, communicate product benefits, support business goals, and build cultural relevance
Translate emerging aesthetics, collector behaviors, and cultural movements into distinctive campaigns
Apply expertise in action figures, vehicles, transformation, character design, imaginative play, collecting, and fandom
Use sports, athlete, team, and fan-community insights in campaign concepts
Establish creative vision for photography and video shoots, including mood boards, storyboards, environments, props, lighting, scale, and composition
Partner with Product Development to showcase play features, mechanisms, materials, finishes, character details, and assortment stories
Partner with Brand, PR, and Influencer teams on teasers, reveals, unboxing content, creator collaborations, and launch storytelling
Inspire and develop designers, copywriters, producers, and content creators through direction and feedback
Collaborate with Brand, PR, Product Development, Operations, Retail, Integrated Marketing, Packaging, Influencer, Licensing, Sales, and executive stakeholders
Develop platform-native content for YouTube, TikTok, Instagram, broadcast, email, print, retail, and e-commerce
Oversee creative for trade shows, retail displays, sizzle reels, influencer kits, product reveals, fan events, and experiential activations
Maintain and evolve each brand’s distinct voice and visual identity
Develop briefs, define scopes and timelines, direct freelancers and agency partners, and coordinate production and project management within budgets and deadlines
Track trends across designer toys, art, fashion, streetwear, sports, gaming, entertainment, vehicle culture, and collector communities; use audience feedback and campaign performance to improve future work

Requirements

What you’ll need

7–10 years of relevant experience in creative marketing, art direction, graphic design, or brand development, including at least 3 years in a creative leadership role
A strong portfolio demonstrating integrated campaigns, visual storytelling, hands-on design expertise, and photography or video art direction
Demonstrated experience in collectibles, designer toys, action toys, vehicles, entertainment, fashion, streetwear, sports, or related consumer categories
Strong understanding of trend-driven collectibles and collector communities
Strong knowledge of sports and sports culture
Experience developing creative for product drops, character or series launches, reveals, or community-focused brand initiatives
Proven ability to translate brand strategy and product innovation into compelling creative across multiple channels
Experience directing photo and video shoots, including set concepts, storyboards, lighting, composition, scale, and product demonstrations
Experience partnering with motion graphics, animation, CGI, or visual effects teams
Track record of leading and developing multidisciplinary creative teams and managing projects from brief through delivery
Demonstrated ability to build cross-functional partnerships and align creative work with product, marketing, operational, and retail priorities
Expert proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator
Working knowledge of Figma, social platforms, and digital content formats
Excellent presentation, communication, collaboration, and organizational skills
Ability to manage multiple brands and competing priorities in a high-volume, fast-moving creative environment