Creative Director, Marketing Campaigns

MGA Entertainment

. Lead integrated creative development from concept through execution for 360-degree campaigns, product launches, brand initiatives, and seasonal promotions .

Posted 10/24/2026full-timeLos Angeles • California • United StatesLead💰 $120,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading integrated creative development for campaigns and brand initiatives, with a strong focus on visual storytelling and brand positioning. Proficient in managing multidisciplinary teams and building cross-functional partnerships to deliver cohesive brand assets across multiple channels.

Highest-signal resume keywords

Creative LeadershipIntegrated Campaign DevelopmentVisual StorytellingAdobe Creative Suite ProficiencyCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Art DirectionGraphic DesignPhotography DirectionVideo DirectionCampaign Concept DevelopmentBrand DevelopmentTrend AnalysisProject ManagementContent CreationStyling and Composition

Soft Skills

CommunicationCollaborationOrganizational SkillsPresentation SkillsFeedback and Direction

Tools & Technologies

Adobe PhotoshopAdobe IllustratorFigmaSocial Media PlatformsDigital Content Formats

Industry Keywords

Doll PlayFashionToysEntertainmentConsumer LifestyleBrand VoiceYouth CultureIntegrated MarketingRetail DisplaysExperiential Activations

About the role

Key responsibilities & impact

Lead integrated creative development from concept through execution for 360-degree campaigns, product launches, brand initiatives, and seasonal promotions
Develop campaign concepts, narratives, and visual direction expressing brand positioning and business goals
Apply expertise in doll play, collecting, customization, fashion, and fandom to create authentic brand storytelling
Establish creative vision for photography and video shoots, including mood boards, sets, environments, props, styling, lighting, and composition
Partner with producers, photographers, stylists, and set designers to deliver cohesive brand assets
Inspire and develop designers, copywriters, producers, and content creators through direction and feedback
Collaborate with Brand, PR, Product Development, Operations, Retail, Integrated Marketing, Packaging, Influencer, Licensing, Sales, and executive stakeholders
Develop platform-native content for YouTube, TikTok, Instagram, broadcast, email, print, retail, and e-commerce
Oversee creative for trade shows, retail displays, sizzle reels, influencer kits, and experiential activations
Maintain and evolve distinct brand voices and visual identities
Develop briefs, define scopes and timelines, direct freelancers and agency partners, and deliver work within budgets and deadlines
Track doll and collector communities, fashion, beauty, entertainment, and youth culture trends
Use campaign performance and audience feedback to strengthen future creative work

Requirements

What you’ll need

7–10 years of relevant experience in creative marketing, art direction, graphic design, or brand development, including at least 3 years in a creative leadership role
Strong portfolio demonstrating integrated campaigns, visual storytelling, hands-on design expertise, and photography or video art direction
Demonstrated experience in dolls, fashion, toys, entertainment, or related consumer lifestyle categories, with deep knowledge of doll and collector communities
Proven ability to translate brand strategy and cultural insights into compelling creative across multiple channels
Experience directing photo and video shoots, including set concepts, styling, composition, and product presentation
Track record of leading and developing multidisciplinary creative teams and managing projects from brief through delivery
Demonstrated ability to build cross-functional partnerships and align creative work with product, marketing, operational, and retail priorities
Expert proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator
Working knowledge of Figma, social platforms, and digital content formats
Excellent presentation, communication, collaboration, and organizational skills
Ability to manage multiple brands and competing priorities in a high-volume, fast-moving creative environment