Manager, Marketing Activation – Preschool

MGA Entertainment

. Own the planning, execution, and optimization of integrated U.S.

Posted 10/10/2026full-timeLos Angeles • California • United StatesMid-LevelSenior💰 $100,000 - $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in planning and executing integrated marketing campaigns across digital, social, and retail channels, with a strong focus on consumer engagement and performance analysis. Proficient in managing cross-functional teams and external partners to drive successful product launches and brand activations.

Highest-signal resume keywords

Integrated Marketing CampaignsSocial Media StrategyInfluencer MarketingCampaign Performance AnalysisConsumer Insights

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Multi-Channel MarketingContent CreationCampaign Budget TrackingRetail ActivationProduct Launch Planning

Soft Skills

CollaborationStakeholder ManagementAnalytical Mindset

Tools & Technologies

Google AnalyticsSprout Social

Industry Keywords

Consumer MarketingToy IndustryEntertainment IndustryCPG IndustryCOPPA Compliance

About the role

Key responsibilities & impact

Own the planning, execution, and optimization of integrated U.S. marketing campaigns across digital, social, experiential, and retail channels
Own go-to-market plans for product launches in alignment with Brand and Planning teams
Lead development and execution of consumer-facing experiential activations
Manage external agency partners and day-to-day campaign budget tracking
Lead social strategy across Instagram, Meta, TikTok, and YouTube
Build and steward the creator roster, including briefing, negotiation support, and performance review
Direct Creative teams and external partners to produce platform-tailored, on-brand assets
Own the content and social calendar
Lead bi-weekly calls with international sales teams and coordinate campaign plans, assets, and in-market activation support
Partner with Sales and Merchandising on U.S. retail activation
Partner with Planning on product launches, messaging, and consumer insights
Partner with Digital Strategy and Media teams on paid media strategy
Develop retailer-specific programs that drive engagement and sell-through at top U.S. accounts and share them with global counterparts

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or a related field
5+ years of experience in consumer marketing, preferably within the toy, entertainment, or CPG industry
Experience executing multi-channel marketing campaigns with proven success
Strong knowledge of social media platforms, influencer marketing, and content creation
Demonstrated ability to collaborate across teams and manage multiple stakeholders
Analytical mindset with experience tracking and reporting on campaign performance
Familiarity with global toy or entertainment markets
Proficiency in marketing tools like Google Analytics or Sprout Social
Knowledge of children’s digital media regulations, including COPPA compliance

Benefits

Comp & perks

Competitive compensation and benefits package
Opportunities for career advancement
Collaborative and inclusive workplace environment
Opportunity to contribute to the growth and success of a globally recognized brand