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Manager, Marketing Activation – Preschool
MGA Entertainment. Own the planning, execution, and optimization of integrated U.S.
Posted 10/10/2026full-timeLos Angeles • California • United StatesMid-LevelSenior💰 $100,000 - $125,000 per yearWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in planning and executing integrated marketing campaigns across digital, social, and retail channels, with a strong focus on consumer engagement and collaboration with cross-functional teams. Proficient in managing budgets, analyzing campaign performance, and ensuring compliance with children's digital media regulations.
Highest-signal resume keywords
Integrated Marketing CampaignsSocial Media StrategyInfluencer MarketingCampaign Performance AnalysisCOPPA Compliance
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Consumer MarketingMulti-Channel Campaign ExecutionContent CreationBudget ManagementRetail Activation
Soft Skills
CollaborationStakeholder ManagementAnalytical Mindset
Tools & Technologies
Google AnalyticsSprout Social
Industry Keywords
Toy IndustryEntertainment IndustryCPG IndustryChildren's Digital Media Regulations
About the role
Key responsibilities & impact- Own the planning, execution, and optimization of integrated U.S. marketing campaigns across digital, social, experiential, and retail channels
- Own go-to-market plans for product launches in coordination with Brand and Planning teams
- Lead consumer-facing experiential activations
- Manage external agency partners and track day-to-day campaign budgets
- Lead social strategy across Instagram, Meta, TikTok, and YouTube
- Build and manage a creator roster, including briefing, negotiation support, and performance review
- Direct Creative teams and external partners to produce platform-tailored, on-brand assets
- Own the content and social calendar
- Lead bi-weekly calls with international sales teams and coordinate campaign plans, asset needs, and in-market activation support
- Partner with Sales and Merchandising on U.S. retail activation
- Partner with Planning on product launches, messaging, and consumer insights
- Partner with Digital Strategy and Media teams on paid media strategy
- Develop retailer-specific programs to drive engagement and sell-through at top U.S. accounts and share them with global counterparts
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business, or a related field
- 5+ years of experience in consumer marketing, preferably within the toy, entertainment, or CPG industry
- Experience executing multi-channel marketing campaigns with proven success
- Strong knowledge of social media platforms, influencer marketing, and content creation
- Demonstrated ability to collaborate across teams and manage multiple stakeholders
- Analytical mindset with experience tracking and reporting on campaign performance
- Familiarity with global toy or entertainment markets
- Proficiency in marketing tools like Google Analytics or Sprout Social
- Knowledge of children’s digital media regulations, including COPPA compliance
Benefits
Comp & perks- Competitive compensation and benefits package
- Opportunities for career advancement
- Collaborative and inclusive workplace environment
- Opportunity to contribute to the growth and success of a globally recognized brand