Manager, Marketing Activation – Preschool

MGA Entertainment

. Own the planning, execution, and optimization of integrated U.S.

Posted 10/10/2026full-timeLos Angeles • California • United StatesMid-LevelSenior💰 $100,000 - $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning and executing integrated marketing campaigns across digital, social, and retail channels, with a strong focus on consumer engagement and collaboration with cross-functional teams. Proficient in managing budgets, analyzing campaign performance, and ensuring compliance with children's digital media regulations.

Highest-signal resume keywords

Integrated Marketing CampaignsSocial Media StrategyInfluencer MarketingCampaign Performance AnalysisCOPPA Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Consumer MarketingMulti-Channel Campaign ExecutionContent CreationBudget ManagementRetail Activation

Soft Skills

CollaborationStakeholder ManagementAnalytical Mindset

Tools & Technologies

Google AnalyticsSprout Social

Industry Keywords

Toy IndustryEntertainment IndustryCPG IndustryChildren's Digital Media Regulations

About the role

Key responsibilities & impact

Own the planning, execution, and optimization of integrated U.S. marketing campaigns across digital, social, experiential, and retail channels
Own the go-to-market plan for every product launch in coordination with Brand and Planning teams
Lead the development and execution of consumer-facing experiential activations
Manage external agency partners and day-to-day campaign budget tracking
Lead social strategy across Instagram, Meta, TikTok, and YouTube
Build and steward the creator roster across Mom and Toy creators, including briefing, negotiation support, and performance review
Direct Creative teams and external partners to produce platform-tailored, on-brand assets
Own the content and social calendar
Lead bi-weekly calls with international sales teams as the central contact for campaign plans, asset needs, and in-market activation support
Partner with Sales and Merchandising to execute U.S. retail activation
Partner with Planning on product launches, messaging, and consumer insights
Partner with Digital Strategy and Media teams on paid media strategy
Develop retailer-specific programs to drive engagement and sell-through at top U.S. accounts and share them with global counterparts

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or a related field
5+ years of experience in consumer marketing, preferably within the toy, entertainment, or CPG industry
Experience executing multi-channel marketing campaigns with proven success
Strong knowledge of social media platforms, influencer marketing, and content creation
Demonstrated ability to collaborate across teams and manage multiple stakeholders
Analytical mindset with experience tracking and reporting on campaign performance
Familiarity with global toy or entertainment markets
Proficiency in marketing tools like Google Analytics or Sprout Social
Knowledge of children’s digital media regulations, including COPPA compliance

Benefits

Comp & perks

Competitive compensation and benefits package
Opportunities for career advancement in a dynamic organization
Collaborative and inclusive workplace environment
Opportunity to contribute to the growth and success of a globally recognized brand