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Head of Marketing
MGT Insurance. Define marketing strategy, positioning, messaging, and go-to-market priorities aligned with MGT's growth goals .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in defining and executing marketing strategies, with a strong focus on demand generation and brand positioning within the insurance or financial services sectors. Proven ability to establish KPIs and enhance marketing operations through effective tools and processes.
Highest-signal resume keywords
Senior Marketing LeadershipDemand Generation StrategyInsurance Industry ExperienceKPI EstablishmentMarketing Operations Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing StrategyCampaign ExecutionContent DevelopmentChannel InitiativesPerformance Reporting
Soft Skills
Strategic ThinkingCollaborationAdaptabilityIntegrityInnovation
Tools & Technologies
Marketing InfrastructureReporting ToolsDemand Generation Engine
Industry Keywords
InsuranceFinancial ServicesGo-To-Market StrategyBrand PositioningMarket Presence
About the role
Key responsibilities & impact- Define marketing strategy, positioning, messaging, and go-to-market priorities aligned with MGT's growth goals
- Execute campaigns, content, and channel initiatives hands-on alongside the team
- Advise on and support investment in marketing infrastructure, tools, processes, and reporting
- Establish KPIs and reporting cadence to provide leadership visibility into performance
- Sharpen MGT's brand positioning and market presence
- Refine and invest in a scalable demand generation engine
- Bring structure and rigor to marketing operations and reporting
- Explore insurance-specific go-to-market channels such as agents and brokers
- Shape and continue building MGT's marketing function
Requirements
What you’ll need- Proven track record as a senior marketing leader with 10+ years of experience
- Insurance or financial services experience preferred
- Comfortable operating at both the strategic and execution level
- Alignment with MGT's virtues of grit, integrity, innovation, and drive
- Willingness to work onsite at least 3 days per week
- Based in Denver, CO, Madison, WI, or San Francisco, CA
Benefits
Comp & perks- Performance-based bonus
- Equity
- Comprehensive benefits package
- Reasonable accommodations for qualified individuals with disabilities throughout the application and employment process