Director, Content Strategy

Michael Baker International

. Develop and execute an enterprise-wide content strategy aligned with Michael Baker International’s business, brand, marketing, and communications objectives.

Posted 11/5/2026full-timeRemote • Alabama • United StatesLead💰 $134,786 - $187,525 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing enterprise-level content strategies, with a strong focus on storytelling, editorial quality, and brand consistency. Proficient in managing diverse content initiatives across multiple platforms while leveraging analytics for continuous improvement.

Highest-signal resume keywords

Content Strategy DevelopmentExecutive CommunicationsStorytelling and Editorial SkillsStakeholder ManagementSEO and Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content DevelopmentEditingWritingEditorial Calendar ManagementContent GovernanceDigital CampaignsThought LeadershipComplex Subject Matter TranslationContent Performance EvaluationBrand Voice Management

Soft Skills

CollaborationRelationship-BuildingAttention to DetailJudgmentTime Management

Tools & Technologies

Content Management SystemsAI-Assisted Content ToolsAnalytics ToolsSocial Media PlatformsDigital Marketing Tools

Industry Keywords

JournalismCommunicationsMarketingPublic RelationsArchitectureEngineeringConstructionInfrastructureConsultingProfessional Services

About the role

Key responsibilities & impact

Develop and execute an enterprise-wide content strategy aligned with Michael Baker International’s business, brand, marketing, and communications objectives.
Establish and manage an integrated editorial strategy and content calendar across digital, social media, executive communications, thought leadership, campaigns, web, and other channels.
Develop compelling content showcasing the company’s people, expertise, projects, innovation, and impact.
Partner with executives and subject matter experts on thought leadership, executive communications, and other high-impact content.
Lead creation, development, and editing of articles, web content, case studies, campaign materials, social media content, presentations, video scripts, and other communications.
Translate complex engineering, infrastructure, technology, and business topics into clear, engaging stories for diverse audiences.
Establish and maintain content governance, editorial standards, brand voice, tone, and quality expectations.
Collaborate with Marketing, Communications, Creative, Digital, and Social Media teams.
Identify opportunities to repurpose and strategically distribute content across platforms, channels, and audiences.
Use audience insights, analytics, and content-performance data to evaluate effectiveness and refine strategy.
Manage multiple priorities, projects, and editorial deadlines in a fast-paced environment.
Lead and develop internal content resources and manage external writers, agencies, and partners as appropriate.

Requirements

What you’ll need

Bachelor’s degree in Journalism, Communications, Marketing, English, Public Relations, or a related field.
10+ years of progressive experience in content strategy, corporate communications, journalism, marketing communications, or a related discipline.
Demonstrated experience developing and executing enterprise-level content strategies within a large or complex organization.
Exceptional writing, editing, storytelling, and editorial skills.
Proven ability to translate complex subject matter into compelling, accessible content for a variety of audiences.
Strong experience developing executive communications and thought leadership content.
Experience managing editorial calendars and multiple content initiatives simultaneously.
Strong collaboration, relationship-building, and stakeholder management skills.
Excellent judgment, attention to detail, and commitment to editorial quality and brand consistency.
Experience within architecture, engineering, construction, infrastructure, consulting, technology, or professional services is preferred.
Experience developing and managing content across web, social media, video, email, digital campaigns, and executive communications is preferred.
Experience with SEO, analytics, content management systems, and AI-assisted content tools is preferred.

Benefits

Comp & perks

Medical, dental, and vision insurance
401(k) Retirement Plan
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Life, AD&D, short-term, and long-term disability
Professional and personal development opportunities
Generous paid time off
Commuter and wellness benefits
Tuition reimbursement