Growth Lead, Paid

Middesk

. Own Middesk's paid demand engine across paid search, paid social, display/retargeting, intent and review-site placements, and sponsored content .

Posted 11/5/2026full-timeUnited StatesSenior💰 $130,000 - $170,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing paid acquisition strategies across multiple channels, including paid search and social, while building and analyzing CAC and payback models to drive revenue growth. Proficient in executing data analysis and modeling to support strategic decision-making in a high-growth B2B SaaS or fintech environment.

Highest-signal resume keywords

Paid Acquisition ExperienceCAC And Payback Model DevelopmentPaid Media ManagementData Analysis And ModelingB2B SaaS Or Fintech Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid SearchPaid SocialDisplay RetargetingIntent And Review-Site PlacementsSponsored ContentBudget AccountabilityCampaign Performance AnalysisConversion TrackingChannel Mix OptimizationAudience Testing

Soft Skills

Strategic ThinkingAgency ManagementCollaboration

Tools & Technologies

Modern Paid PlatformsMeasurement Tooling

Industry Keywords

Demand Generation MarketingHigh-Growth EnvironmentB2BFintech

About the role

Key responsibilities & impact

Own Middesk's paid demand engine across paid search, paid social, display/retargeting, intent and review-site placements, and sponsored content
Build a unified paid budget and channel mix
Manage the agency relationship as a vendor executing against the strategy
Build CAC and payback models by channel and segment, tying spend to qualified pipeline and revenue
Run channel, audience, and creative tests and reallocate budget based on performance
Partner with EPD to build and iterate paid-specific landing pages and conversion tracking
Define which campaigns support the Named Accounts motion and maintain a shared calendar
Build the evidence-based case for scaling paid spend
Personally perform briefs, data work, and modeling while setting strategy

Requirements

What you’ll need

5+ years of hands-on paid acquisition experience or demand generation marketing experience
Experience owning paid media across multiple channels at a real budget
Track record of owning a number end to end with budget accountability in a high-growth environment
Ability to build and defend CAC and payback models
Technical fluency sufficient to hold an agency accountable
Ability to execute briefs, data analysis, and modeling in addition to strategy
Experience with paid search, paid social, display/retargeting, intent and review-site placements, and sponsored content
B2B SaaS or fintech paid acquisition budget experience is a bonus
Familiarity with modern paid platforms and measurement tooling is a bonus
Must be based within commuting distance of the New York City or San Francisco office

Benefits

Comp & perks

Equity
Benefits
Hybrid work flexibility