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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing Paid Social campaigns across platforms like Meta, Snapchat, and TikTok, with a strong focus on budget allocation, incrementality testing, and creative optimization. Proven ability to analyze large datasets and translate insights into actionable commercial strategies.
Highest-signal resume keywords
Paid Social Campaign ManagementMeta Ads ManagerIncrementality TestingMobile AttributionAgency Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign OptimizationData AnalysisCohort AnalysisAttribution FrameworksBudget AllocationCreative TestingPerformance MarketingGeo-TestsAudience HoldoutsHigh-Converting Advertising
Soft Skills
Analytical ThinkingCommunicationRelationship BuildingLeadership
Tools & Technologies
AppsFlyerAdjustBranchMetaSnapchatTikTokReddit
Industry Keywords
GamblingGamingInfluencer MarketingPaid Social StrategyCommercial Performance
About the role
Key responsibilities & impact- Own Midnite’s Paid Social strategy and commercial performance across Meta, Snapchat, TikTok, Reddit and emerging platforms
- Recommend and govern budget allocation using scale, hold and stop decisions based on incremental impact, CPA, FTD growth, NGR payback and cohort quality
- Lead incrementality testing through geo-tests, audience holdouts and lift studies
- Own creative testing with Creative and Brand teams
- Oversee and challenge agency optimisation across campaign structure, bidding, tracking and landing pages
- Partner with Performance Marketing, Product, Data and Compliance on measurable and compliant Paid Social activity
- Identify growth opportunities and support new-market launches with measurement and commercial benchmarks
- Build relationships with platform partners to access new features, betas and category insights
- Hold agency partners accountable for execution quality and govern material budget decisions
Requirements
What you’ll need- 3+ years’ experience managing high-performing Paid Social campaigns with significant acquisition budgets
- Extensive hands-on experience with Meta Ads Manager
- Strong knowledge of additional paid social platforms such as Snapchat, TikTok, Reddit or X
- Understanding of mobile attribution and tracking
- Experience using leading MMPs such as AppsFlyer, Adjust or Branch
- Highly analytical and comfortable working with large datasets
- Experience optimising campaigns across websites and mobile app acquisition
- Comfortable leading creative discussions and understanding effective, high-converting paid social advertising
- Commercially analytical, with experience using incrementality frameworks, cohort data and attribution approaches beyond last-click
- Experience managing or constructively challenging an external agency partner
- Ability to translate complex analysis into clear, evidence-based commercial recommendations
- Experience within gambling, gaming or influencer marketing is a bonus, but not essential
- Must be based in the UK and have the full right to work in the UK
- Must not require sponsorship to work in the UK
Benefits
Comp & perks- Private health insurance with zero excess, including optical cover and optional dental
- Income protection
- Tenure holiday policy: extra two days’ leave after three years, increasing to 30 days annually after five years
- Flexible working
- Fully supported home office setup
- Nursery salary sacrifice scheme
- Salary sacrifice schemes for tech and holidays
- Retail discounts and subscription perks
- Quarterly team socials