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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B SaaS sales with a focus on self-generated outbound sales, effective deal closing, and maintaining structured sales processes. Proficient in managing customer relationships and utilizing sales tools to optimize performance.
Highest-signal resume keywords
B2B SaaS Sales ExperienceDeal Closing in SME SegmentBusiness-Fluent GermanHubSpot ProficiencyOutbound Sales Strategy Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Cycle ManagementLead QualificationProposal PreparationCold CallingProduct Demo DeliveryConversion Rate AnalysisCustomer Needs AssessmentObjection HandlingPipeline MaintenanceData Analysis
Soft Skills
Structured Work ApproachEffective CommunicationNegotiation SkillsOwnership of Sales ProcessTeam Collaboration
Tools & Technologies
HubSpotSales Engagement ToolsData Enrichment Tools
Industry Keywords
AccountingTax AdvisoryFintechSME SalesOutbound Sales
About the role
Key responsibilities & impact- Quickly qualify demo requests and trials generated through content, the website, and partners
- Contact inbound leads promptly, before their interest fades
- Share lead-quality feedback with Marketing, including reasons for disqualification
- Identify and prioritize target customers among German SMEs
- Build your own multichannel sequences across email, LinkedIn, and phone, and optimize them for response rates
- Conduct cold calls
- Lead discovery calls and understand the customer’s accounting situation, tax advisory firm, transaction volume, systems, and pain points
- Tailor and deliver product demos based on specific customer use cases
- Address objections relating to changing tax advisors, liability, and migration
- Prepare proposals, negotiate, close deals, and hand them over to Customer Success in a structured manner
- Maintain the pipeline in HubSpot and prepare forecasts
- Analyze conversion rates at each stage
- Document objections and reasons for wins and losses, and share insights with the team
- Research your own accounts, write sequences, and take ownership of the complete sales cycle
Requirements
What you’ll need- At least 2 years of B2B SaaS sales experience, including a proven track record in self-generated outbound sales
- Experience closing deals in the SME segment with short sales cycles—not just supporting Enterprise sales
- Experience working in an environment where processes and materials were still being developed
- Structured way of working: you always know the status of your deals and why they are at that stage
- Business-fluent German
- Based in Berlin or willing to relocate
- Understanding of accounting, tax advisory, or fintech products (nice to have)
- Experience with HubSpot, sales engagement tools, and data enrichment (nice to have)
- Experience building an outbound motion from scratch (nice to have)
Benefits
Comp & perks- Uncapped commission based on the annual contract value of each new customer, with higher rates above quota
- Direct access to the founders, short decision-making paths, and no layers of reporting
- Ownership of your own accounts and pipeline in the business area driving growth in 2026
- Berlin-Kreuzberg office, with a hybrid setup requiring at least 3 days in the office
- Budget for professional development and sales tooling
- Urban Sports Club membership
- Deutschlandticket
- Access to Corporate Benefits and employee discounts
- Feedback within one week after every stage, including in the event of rejection
- Flexibility to adjust the order and timing of the application process if you are participating in other hiring processes