mika AI

Communications

• Own how mika sounds and looks across ads, landing pages, website, social, video, decks, and events
• Write headlines, ad copy, page copy, campaign concepts, and supporting visuals
• Make a dry subject genuinely engaging
• Maintain the quality standard for all company-published work, including externally produced work
• Build components, templates, and copy patterns to create a repeatable brand system
• Recruit, brief, and evaluate freelance creative talent
• Own the visual identity refresh across the brand and product surfaces
• Decide what content is published and why
• Potentially grow into leading the brand team as the company expands

Brand & Communications Lead, B2B SaaS

Account Executive

• Quickly qualify demo requests and trials generated through content, the website, and partners
• Contact inbound leads promptly, before their interest fades
• Share lead-quality feedback with Marketing, including reasons for disqualification
• Identify and prioritize target customers among German SMEs
• Build your own multichannel sequences across email, LinkedIn, and phone, and optimize them for response rates
• Conduct cold calls
• Lead discovery calls and understand the customer’s accounting situation, tax advisory firm, transaction volume, systems, and pain points
• Tailor and deliver product demos based on specific customer use cases
• Address objections relating to changing tax advisors, liability, and migration
• Prepare proposals, negotiate, close deals, and hand them over to Customer Success in a structured manner
• Maintain the pipeline in HubSpot and prepare forecasts
• Analyze conversion rates at each stage
• Document objections and reasons for wins and losses, and share insights with the team
• Research your own accounts, write sequences, and take ownership of the complete sales cycle

Account Executive – Full-Cycle, B2B SaaS

Growth Marketing

• Own the new-customer pipeline and the entire go-to-market engine
• Report directly to the CEO
• Take end-to-end responsibility for pipeline generation
• Scale paid acquisition significantly while maintaining a CAC payback period of under three months
• Decide when to bring paid acquisition in-house
• Own positioning and category creation
• Develop partnerships into a measurable channel
• Build the customer base into a community
• Own the demand and sales engine, including lane definition, rep economics, win rate, cycle time, and ACV
• Lead a small team and scale it into a larger organization
• Define new roles, hire, and build the team
• Deliver hands-on and continuously ship work

Brand & Communications Lead, B2B SaaS

Account Executive – Full-Cycle, B2B SaaS

Head of Growth, B2B SaaS