Demand Generation Lead, B2B SaaS for SMEs

mika AI

. Own the demand generation strategy and prioritize campaigns, topics, and sequencing .

Posted 10/16/2026full-timeBerlin • GermanySenior💰 €70,000 - €95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in demand generation strategy, managing paid acquisition campaigns, and building unit economics models. Proficient in leading conversion journeys and optimizing lead quality while effectively managing a media budget.

Highest-signal resume keywords

Demand Generation StrategyPaid Search ManagementPaid Social ManagementUnit Economics ModelingGerman Language Proficiency (C1)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Pipeline DevelopmentConversion Cycle UnderstandingLead Quality OptimizationCreative JudgmentDemand Creation for Complex Products

Soft Skills

JudgmentLeadership

Tools & Technologies

HubSpotGA4GTMSQLClaude

Industry Keywords

FintechProduct-Led GrowthGerman SMEsRegulated Categories

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own the demand generation strategy and prioritize campaigns, topics, and sequencing
Independently execute paid acquisition across Paid Search and Paid Social
Own the entire conversion journey, from an unknown prospect to a customer
Identify and fix leaks in newsletter sign-ups, guide downloads, webinar registrations, replies, and other soft conversions
Manage a six-figure monthly media budget, scaling based on acceptable payback
Own unit economics and build the model for cost per qualified conversation, blended CAC, payback, and cohort contribution
Reach potential customers before they actively search for accounting solutions
Deliver lead quality to Sales and use feedback on sources that actually close
Set clear weekly priorities for junior colleagues working in paid acquisition
Own campaigns, briefs, and metrics; the Growth Engineer, Creative Lead, and CRM and Lifecycle Manager respectively own pages and tracking, assets, and lifecycle sequences

Requirements

What you’ll need

Experience independently building and owning a pipeline
AI-native, with daily use of Claude or a comparable tool
Experience with Paid Search and Paid Social, along with the willingness to manage the full cycle independently
Understanding of the full conversion cycle, from first contact to closed-won revenue
Ability to build unit economics models independently
Experience marketing complex products and creating demand without existing search volume
Strong judgment when it comes to creative and premium brand positioning
German at C1 level or higher
English at B2 level or higher
A plus: experience with German SMEs, fintech, or regulated categories; product-led growth; a specialist network; HubSpot, GA4, GTM, and SQL

Benefits

Comp & perks

Variable compensation linked to pipeline and payback
Stock options
Completely flexible working hours, apart from the daily stand-up
The space and autonomy to grow into more than the role you joined for
Close collaboration with the founders, with no layer between you and a decision
The freedom to end initiatives that are not working
Feedback within one week at every stage of the application process, including rejections