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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading global partner marketing strategies, managing multi-region budgets, and driving demand generation campaigns that deliver measurable pipeline and revenue growth. Proficient in partner enablement, marketing performance analysis, and effective communication with senior stakeholders.
Highest-signal resume keywords
Global Partner Marketing StrategyDemand Generation CampaignsPartner Enablement ProgramsMarketing Performance AnalysisExecutive Presentation Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationCampaign ManagementMarketing StrategyBudget ManagementChannel MarketingPipeline GrowthSales EnablementData AnalysisRecruitment ProgramsRetention Programs
Soft Skills
Strong CommunicationInfluencing SkillsInitiativeCollaborationPresentation Skills
Tools & Technologies
SalesforceMarketoTableau
Certifications & Qualifications
Bachelor's Degree in MarketingBachelor's Degree in Communication
Industry Keywords
Managed Service ProviderCybersecuritySaaSIT MarketingChannel Partners
Tech Stack
Tools & technologiesCyber SecurityTableau
About the role
Key responsibilities & impact- Define and lead Mimecast's worldwide marketing strategy for its Managed Service Provider business
- Lead a global team and partner with the Global Head of MSP and regional MSP leaders
- Own the global MSP marketing strategy, annual plan and budget
- Align regional goals and KPIs with MSP leaders and corporate marketing
- Represent MSP marketing in executive forums
- Lead MSP recruitment programs, including partner value proposition, targeted outreach and onboarding communications
- Drive pipeline and revenue through cross-sell, upsell and net new business campaigns
- Develop scalable campaign kits and joint marketing plans for regional teams
- Own MSP marketing and sales enablement, including playbooks, messaging, co-brandable assets, training and certification support, and partner portal experience
- Lead lifecycle marketing across partner communications, community, advocacy, recognition and customer success stories
- Use feedback and engagement data to improve satisfaction and retention
- Oversee MSP events, partner conferences, advisory councils, tradeshows and regional activations
- Oversee digital, social, content and third-party media programs for lead generation
- Own marketing performance and ROI using Salesforce, Marketo and Tableau
- Report on pipeline, acquisition, growth, engagement and retention
- Work with sales and BDR teams to adjust investment
Requirements
What you’ll need- Experience leading global partner or channel marketing teams, managing multi-region budgets and agencies, and owning strategy through regional execution
- Experience marketing to MSPs or other channel partners, including recruitment and retention programs, ideally in cybersecurity or SaaS
- Broad marketing expertise in IT, software or SaaS
- Ability to independently set channel marketing strategy, allocate investment and lead complex programs across regions
- Track record of demand generation and campaigns delivering measurable pipeline and revenue growth
- Experience building partner enablement and co-marketing programs at scale
- Ability to work in a matrix organization and influence senior global and regional stakeholders without direct authority
- Strong communication and executive presentation skills
- Experience engaging senior leaders and partners
- Analytical approach to marketing performance and ROI
- Initiative to manage multiple priorities across regions and time zones
- A bachelor's degree or equivalent in marketing, communication or a related field
- Successful completion of applicable background checks
Benefits
Comp & perks- Benefits
- Incentive plans
- Additional benefits in accordance with company policy and local regulations
- Equal Opportunity and Affirmative Action Employer
- Interview adjustments or accommodations for disabilities or other reasons
