Integrated Marketing Manager

Mimecast

. Create quarterly field marketing plans aligned with regional sales leadership and corporate marketing functions .

Posted 11/2/2026full-timeRemote • North Carolina • United StatesMid-LevelSenior💰 $104,000 - $156,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing physical and virtual events, including tradeshows and executive programs, while effectively executing lead generation campaigns and measuring performance using Salesforce, Marketo, and Tableau. Strong communication skills are essential for creating and refining content to support marketing initiatives.

Highest-signal resume keywords

Event ManagementLead Generation CampaignsBudget ManagementSalesforceMarketo

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event PlanningCampaign ManagementContent CreationPerformance MeasurementLead Funnel Monitoring

Soft Skills

Strong CommunicationCollaborative ApproachSelf-DrivenAbility to Manage Multiple Priorities

Tools & Technologies

SalesforceMarketoTableau

Industry Keywords

Field MarketingDigital CampaignsSocial Media ActivitiesTradeshowsMatrix Organizations

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Create quarterly field marketing plans aligned with regional sales leadership and corporate marketing functions
Adapt and roll out corporate marketing campaigns for AMER audiences and industries
Own the AMER event program, including Mimecast-led, executive and customer events, as well as third-party tradeshows, conferences and sponsorships
Manage event strategy, budgets, vendors, logistics, speakers, promotion and on-site delivery
Coordinate with Sales, BDR and corporate events teams on audience targeting, attendee follow-up and pipeline conversion
Own AMER social media activities and digital campaigns, including event promotion and lead generation programs
Plan and execute third-party media activities, including lead generation, webinars and advertorials
Monitor performance across the lead funnel using Salesforce, Marketo and Tableau, measuring event and campaign ROI in partnership with BDR and sales teams

Requirements

What you’ll need

Ability to independently manage physical and virtual events, tradeshows and executive programs from planning through delivery and performance measurement, with a track record of generating pipeline
Broad marketing experience spanning outbound campaigns, paid media and social media, alongside deep event expertise
Strong communication and content skills, including creating new content and rewriting and proofreading existing material
Experience working in matrix organizations and partnering with corporate marketing teams
Strong knowledge of lead generation campaign setup and monitoring
Strong vendor, budget and logistics management skills
Self-driven, collaborative and hands-on approach, with the ability to manage multiple priorities under pressure
Willingness to travel for events as required
A bachelor's degree or equivalent in marketing, communication or a related field
Successful completion of applicable background checks, as required by customer obligations and local law

Benefits

Comp & perks

Benefits
Eligibility for incentive plans
Additional benefits in accordance with company policy and local regulations