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Mimecast

Senior Director – Integrated Marketing

Mimecast

. Develop and implement regional field marketing strategies, campaigns, and programs across the Americas .

Posted 9/17/2026full-timeRemote • Florida • United StatesSenior💰 $184,000 - $276,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in developing and executing regional field marketing strategies and demand generation programs within the enterprise SaaS sector. Proven ability to lead marketing teams, manage budgets, and optimize performance through data-driven insights.

Highest-signal resume keywords
Field Marketing Strategy DevelopmentDemand Generation ProgramsTeam Leadership and DevelopmentBudget Management and ROI OptimizationCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Demand GenerationAccount-Based MarketingMarketing Strategy ExecutionProgram ManagementPerformance Measurement
Soft Skills
Relationship BuildingData-Driven Decision MakingProject Management
Tools & Technologies
SFDCMarketo6SenseExcelPowerPointTableau
Certifications & Qualifications
Bachelor's Degree in MarketingMBA Preferred
Industry Keywords
Enterprise SaaSCybersecurity ProductsMarket TrendsCompetitive LandscapePartner Engagement

Tech Stack

Tools & technologies
Cyber SecuritySFDCTableau

About the role

Key responsibilities & impact
  • Develop and implement regional field marketing strategies, campaigns, and programs across the Americas
  • Lead and develop a marketing team delivering integrated campaigns, programs, events, and initiatives
  • Drive demand generation, pipeline generation and acceleration, account-based marketing, and partner engagement
  • Partner with Sales, Product Marketing, Digital and Web, Corporate Marketing, and other go-to-market teams
  • Build relationships with regional go-to-market and technology partners for joint marketing and co-marketing programs
  • Bring regional market trends, insights, and competitive context to identify growth, content, and differentiation opportunities
  • Manage the Americas field marketing budget and allocate resources to maximize return on investment
  • Track and report program and marketing performance using data to optimize strategies and tactics
  • Lead the company’s regional presence at industry events, conferences, partner engagements, and webinars
  • Develop demand generation programs for new-logo and customer accounts to generate leads, pipeline, and revenue growth
  • Work with Sales and BDR teams on targeted campaigns to convert qualified leads into sales opportunities and accelerate the sales cycle
  • Develop ABM and ABX programs for high-value accounts with tailored content and aligned marketing and sales engagement
  • Lead cross-functional marketing programs and projects through execution, delivery, and reporting
  • Report to the VP, Global Integrated Marketing

Requirements

What you’ll need
  • Bachelor's degree in Marketing, Business, or a related field
  • MBA preferred
  • Experience leading field and partner marketing for the Americas within an enterprise SaaS organization
  • Experience leading and developing a direct, full-time marketing team of five or more people
  • Record of developing and executing marketing strategies that drive demand generation and partner engagement
  • Knowledge of cybersecurity products, SaaS, industry trends, and the competitive landscape
  • Ability to build and maintain relationships with senior internal and external stakeholders
  • Data-driven approach to measuring performance and optimizing marketing strategies and programs
  • Experience managing and tracking marketing budgets to maximize return on investment
  • Experience working across multiple time zones and geographies
  • Ability to travel up to 20% of the time
  • Strong program and project management skills, including driving execution, delivery, and reporting
  • Experience with SFDC, Marketo, 6Sense, Excel, PowerPoint, and Tableau
  • Successful completion of applicable background checks

Benefits

Comp & perks
  • Benefits
  • Eligibility for incentive plans
  • Additional benefits in accordance with company policy and local regulations
  • Equal Opportunity and Affirmative Action Employer
  • Interview adjustments or accommodations for disabilities or other reasons