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Mind Lab

Senior Copywriter

Mind Lab

. Develop and implement SEO-focused content strategies to increase organic traffic, generate leads, and strengthen the company’s digital presence.

Posted 9/30/2026contractSão Paulo • BrazilSeniorWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in developing and implementing SEO-focused content strategies, managing cross-functional projects, and ensuring brand voice consistency across communication channels. Proficient in analyzing performance metrics to drive continuous improvement in content effectiveness.

Highest-signal resume keywords
SEO Strategy DevelopmentContent CreationCRM KnowledgeAnalytical SkillsEditorial Strategy

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
SEOContent StrategyPerformance MetricsEditorial PlanningLead NurturingCampaign Development
Soft Skills
CommunicationProject ManagementCollaboration
Tools & Technologies
CRM SoftwareMarketing Automation Tools
Industry Keywords
Digital PresenceBrand VoiceContent AssetsInternal CommunicationsRelationship Marketing

About the role

Key responsibilities & impact
  • Develop and implement SEO-focused content strategies to increase organic traffic, generate leads, and strengthen the company’s digital presence.
  • Own the integrity, consistency, and brand voice across all communication channels.
  • Create strategic content for blogs, landing pages, institutional campaigns, premium content assets, corporate presentations, impact case studies, LinkedIn, and internal communications.
  • Manage and guide freelancers and content partners, ensuring quality, strategic alignment, and adherence to deadlines.
  • Support the CRM team with lead-nurturing workflows, strategic emails, and relationship marketing campaigns.
  • Support Communications and Marketing with content strategy for key channels.
  • Participate in developing integrated campaigns with Marketing, Product, and other departments.
  • Work on cross-functional projects with different teams to strengthen the company’s institutional positioning and value proposition.
  • Monitor performance metrics and recommend continuous improvements to content strategies.

Requirements

What you’ll need
  • Degree in Communications, Journalism, Advertising, Languages, or a related field.
  • Strong knowledge of SEO and performance-driven content creation.
  • Experience developing editorial strategies and content plans.
  • Knowledge of CRM and marketing automation.
  • Analytical skills for tracking metrics and performance indicators.

Benefits

Comp & perks
  • Annual bonus
  • Health insurance fully covered by the company for the employee
  • Paid time off
  • Laptop
  • Optional dental insurance
  • Optional TotalPass membership