Mind Lab

Copywriter

• Develop and implement SEO-focused content strategies to increase organic traffic, generate leads, and strengthen the company’s digital presence.
• Own the integrity, consistency, and brand voice across all communication channels.
• Create strategic content for blogs, landing pages, institutional campaigns, premium content assets, corporate presentations, impact case studies, LinkedIn, and internal communications.
• Manage and guide freelancers and content partners, ensuring quality, strategic alignment, and adherence to deadlines.
• Support the CRM team with lead-nurturing workflows, strategic emails, and relationship marketing campaigns.
• Support Communications and Marketing with content strategy for key channels.
• Participate in developing integrated campaigns with Marketing, Product, and other departments.
• Work on cross-functional projects with different teams to strengthen the company’s institutional positioning and value proposition.
• Monitor performance metrics and recommend continuous improvements to content strategies.

Senior Copywriter