Media Performance Analyst

Mindgruve

. Perform regular analysis of marketing and campaign performance, user engagement, and KPIs .

Posted 9/15/2026full-timeCharleston • South Carolina • United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital marketing analytics, including campaign performance analysis, data validation, and reporting. Proficient in utilizing web analytics tools and BI software to derive actionable insights and support media optimization strategies.

Highest-signal resume keywords

Digital Marketing AnalyticsWeb Analytics ToolsCampaign Performance AnalysisData Visualization ToolsAttribution Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign KPIsData ValidationSQLMedia MeasurementPerformance Reporting

Soft Skills

CommunicationCollaborationAnalytical Thinking

Tools & Technologies

Google AnalyticsAdobe AnalyticsTableauLooker StudioPower BI

Industry Keywords

Media PerformanceCustomer JourneyEngagementConversionsReturn on Ad Spend

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Perform regular analysis of marketing and campaign performance, user engagement, and KPIs
Develop and maintain recurring reports, dashboards, and performance summaries for internal stakeholders and clients
Interpret digital marketing, traditional marketing, website analytics, point-of-sale, and audience/behavioral data
Validate data and perform quality checks across platforms
Identify trends, patterns, and opportunities in campaign and customer data
Monitor and analyze media performance across paid search, social, display, video, CTV, audio, and traditional media
Support test-and-learn experiments for media optimization
Partner with the media team to present recommendations and connect results to client business objectives
Support attribution, incrementality, and sales-lift analysis
Assist with tracking-tag and parameter implementations
Present findings and recommendations to internal and client stakeholders
Support client meetings with performance updates
Support data integration between media platforms, CRM systems, and analytics environments
Evaluate historical campaign performance to inform future planning
Maintain knowledge of relevant tools, technologies, and best practices
Perform other related duties and projects as assigned

Requirements

What you’ll need

Bachelor's degree in marketing, business, mathematics, statistics, economics, communications, or a related field (or relevant work experience)
2-5 years of professional experience in media and/or digital marketing analytics
Experience working in an advertising agency or relevant brand environment
Working understanding of campaign KPIs, including impressions, engagement, conversions, ROAS, ROI, and CPA
Understanding of attribution, customer-journey, and media measurement fundamentals
Experience with web analytics tools such as Google Analytics or Adobe Analytics
Some technical knowledge of BI and data-visualization tools such as Tableau, Looker Studio, Power BI, or DOMO is desirable
Understanding of SQL or data warehouses is a plus
Must be willing to work EST hours (8am-4pm or 9am-5pm)
Bonus points for bilingual Spanish and/or Portuguese

Benefits

Comp & perks

Competitive benefits package for eligible full-time employees
Medical insurance
Dental insurance
Vision insurance
Flexible spending account
Voluntary life and accident plans
401(k) retirement plan with matching
Some roles may be eligible for remote work based on business needs and unique job functions