Mindgruve

Director

• Own integrated media strategy, planning, and buying across media teams
• Own and lead client and campaign strategy and KPI development for assigned accounts
• Maintain senior client relationships and serve as a trusted programmatic advisor
• Lead client reporting calls for high-priority accounts
• Own and lead QBRs, including narrative, performance, and forward-looking strategic recommendations
• Handle makegood conversations with clients and partners
• Provide insights on emerging technology, industry trends, and programmatic innovation
• Own SME platform responsibilities and complete monthly and quarterly platform updates
• Manage and mentor the programmatic team through day-to-day guidance and career development
• Collaborate with account management, project management, creative, and development teams
• Establish and maintain project timelines across the programmatic pillar
• Establish media team and pillar goals with Director-level leadership
• QA team insights before client delivery
• Approve vendor IOs before distribution
• Vet vendors and media tools for platform fit, performance, and strategic value
• Contribute to new business pitches and RFP responses
• Develop industry POVs for agency thought leadership and client education
• Perform other related duties and projects as assigned

Associate Director, Programmatic

Analyst

• Perform regular analysis of marketing and campaign performance, user engagement, and KPIs
• Develop and maintain recurring reports, dashboards, and performance summaries for internal stakeholders and clients
• Interpret digital marketing, traditional marketing, website analytics, point-of-sale, and audience/behavioral data
• Validate data and perform quality checks across platforms
• Identify trends, patterns, and opportunities in campaign and customer data
• Monitor and analyze media performance across paid search, social, display, video, CTV, audio, and traditional media
• Support test-and-learn experiments for media optimization
• Partner with the media team to present recommendations and connect results to client business objectives
• Support attribution, incrementality, and sales-lift analysis
• Assist with tracking-tag and parameter implementations
• Present findings and recommendations to internal and client stakeholders
• Support client meetings with performance updates
• Support data integration between media platforms, CRM systems, and analytics environments
• Evaluate historical campaign performance to inform future planning
• Maintain knowledge of relevant tools, technologies, and best practices
• Perform other related duties and projects as assigned

Associate Director, Programmatic

Media Performance Analyst