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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance media management, including campaign optimization, data analysis, and client reporting. Proficient in Google Ads and Bing AdCenter, with a strong focus on achieving performance metrics and managing digital marketing budgets.
Highest-signal resume keywords
Performance Media ManagementGoogle Ads ExpertiseData Analysis and ReportingTeam Management and MentoringBudget Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Search MarketingKeyword ResearchA/B TestingWeb AnalyticsData-Driven InsightsPerformance MetricsDigital Marketing StrategyOnline Bid ManagementClient Program AnalysisProcess Efficiency Optimization
Soft Skills
Excellent Communication SkillsStrategic ThinkingDetail-Oriented MindsetProfessional IntegrityTeam Collaboration
Tools & Technologies
Google AdsBing AdCenterMicrosoft Office SuiteApple Productivity AppsAnalytics and Testing Tools
Certifications & Qualifications
Google Ads Certification
Industry Keywords
Performance MediaDigital MarketingInteractive MarketingOnline Media PlanningDirect Response Marketing
About the role
Key responsibilities & impact- Track, measure and report performance media campaigns across multiple advertising services
- Optimize performance media campaigns across multiple advertising services
- Support the performance media team in developing strategies and managing accounts day to day
- Create and interpret client program analysis and reporting on daily, weekly, monthly, quarterly, and ad-hoc schedules
- Provide subject matter expertise on performance media, web analytics, user experience and behavior, data analysis, and reporting
- Coordinate and track regular performance media tasks and ad-hoc deliverables
- Create data-driven insights about visitor behavior from website data, including traffic patterns, order volume, conversion, navigation behavior, and product selections
- Identify process efficiency opportunities, including automation
- Conduct keyword research and develop keyword lists and keyword bucketing
- Manage paid search marketing opportunities
- Manage client media budgets
- Analyze and optimize keyword ad copy and landing pages through A/B testing
- Monitor competitive activity and keyword ranking performance
- Follow industry best practices from Google, Yahoo, and MSN
- Collaborate with management to develop campaigns and strategies
- Deliver online and digital reporting to executive management and internal teams regarding budgets, campaign performance, and testing results
- Develop and occasionally present client-ready presentations
- Provide weekly client reporting
- Travel to clients for meetings as needed
- Maintain knowledge of current topics in performance media, web analytics, data management, tools, and technologies
Requirements
What you’ll need- Bachelor’s degree – preferably in marketing, communications or business administration
- 5-7 years of paid search and online marketing experience in an agency setting
- Experience managing and mentoring a team
- Expertise with Google Ads and Bing AdCenter
- Strong knowledge of and experience with analytics and testing tools
- Understanding of direct response and interactive marketing best practices
- Proficiency in the Microsoft Office software Suite and Apple Productivity Apps (Pages, Keynote & Numbers)
- Ability to work both independently and in a team environment
- Professional and personal integrity
- Experience managing large paid search digital marketing media budgets and hitting monthly goals for spend, revenue and key performance metrics
- A detail-oriented mindset, focused on driving results and analyzing data to gain insights and opportunities for growth
- Excellent verbal and written communication skills
- Strategic thinker with strong analytical skills
- Experience with online bid management platforms
- Familiarity with online media planning / buying and performance metrics
- Google Ads certification
- Local candidates or candidates open to relocation who can work collaboratively in one of the company’s offices, unless the role is eligible for remote work
- Bonus points if bilingual in Spanish and/or Portuguese
Benefits
Comp & perks- Medical insurance
- Dental insurance
- Vision insurance
- Flexible spending account
- Voluntary life and accident plans
- 401(k) retirement plan with matching
- Remote work may be available based on business needs and unique job functions
- Eligible full-time employees receive a competitive benefits package
