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Marketing Analytics Consultant
Minerva Project. Conduct a comprehensive assessment of Minerva's marketing and enrollment funnel .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital marketing strategy, including SEO, lead generation, and performance analysis, with a strong ability to synthesize data into actionable insights. Proficient in utilizing analytics tools and presenting findings to drive marketing and enrollment improvements.
Highest-signal resume keywords
Digital Marketing StrategySEO/AEO StrategiesData Analysis and ReportingLead Generation and Conversion OptimizationMarket Research and Competitive Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingSEOLead GenerationData AnalysisConversion Rate OptimizationMarket ResearchAudience SegmentationCampaign Performance EvaluationAnalytical SkillsPresentation Skills
Soft Skills
Critical ThinkingCommunication SkillsIndependent ResearchProblem-SolvingCollaboration
Tools & Technologies
SEMrushGoogle AdsMeta AdsGoogle AnalyticsGoogle SheetsSearch Console
Industry Keywords
Higher EducationStudent RecruitmentDigital Audience DevelopmentConsulting ExperienceAcquisition Channels
About the role
Key responsibilities & impact- Conduct a comprehensive assessment of Minerva's marketing and enrollment funnel
- Evaluate marketing strategy, channel mix, campaign performance, audience segmentation, lead generation, lead quality, application conversion, and enrollment conversion
- Analyze historical performance, marketing spend, resource allocation, reporting, dashboards, KPIs, attribution, and data sources
- Identify data quality, tracking, attribution, measurement, leakage, and inefficiency gaps
- Research competitor digital marketing strategies, positioning, messaging, search visibility, keywords, content, audiences, channels, and market opportunities
- Analyze search trends, prospective-student behavior, emerging digital marketing channels, SEO/AEO opportunities, and higher-education acquisition trends
- Analyze lead generation, lead quality, applications, conversion rates, costs per lead/application, channel, campaign, audience, geographic, website, landing-page, and search performance
- Identify low-cost opportunities to increase qualified leads and applications
- Improve organic search, website conversion, content, targeting, segmentation, messaging, campaign performance, re-engagement, referrals, partnerships, and Marketing–Enrollment–Admissions coordination
- Synthesize research, data, and market intelligence into prioritized strategic recommendations
- Develop concise presentations and reports for leadership
- Present findings, supporting data, trends, competitive insights, opportunities, risks, and recommended actions
- Implement approved strategies and insights
Requirements
What you’ll need- Significant professional experience in digital marketing, growth marketing, marketing strategy, or digital marketing consulting
- Strong understanding of the digital marketing landscape and major acquisition channels
- Strong knowledge of SEO and emerging AEO/search strategies
- Experience evaluating digital marketing performance and identifying improvement opportunities
- Strong market and competitive research skills
- Excellent analytical and critical-thinking abilities
- Ability to independently conduct research and turn large amounts of information into clear insights
- Strong Excel/Google Sheets proficiency
- Experience using SEMrush or a comparable SEO/web analytics platform
- Excellent written and verbal communication skills
- Strong presentation and executive communication skills
- Ability to work independently and quickly in a consulting environment
- Ability to move from research to insight to recommendation to action
- Preferred: experience in higher education, education technology, student recruitment, or another complex acquisition environment
- Preferred: experience marketing to prospective students or other high-consideration audiences
- Preferred: experience with international or multi-market marketing
- Preferred: experience with Google Ads, Meta Ads, Google Analytics, Search Console, or similar platforms
- Preferred: experience with conversion rate optimization
- Preferred: experience with content strategy and digital audience development
- Preferred: familiarity with AI-driven search and emerging search behavior
- Preferred: experience conducting competitive digital marketing audits
- Preferred: consulting or agency experience
Benefits
Comp & perks- Approximately 5–6 month consulting engagement
- Remote work
- Flexible time management and approach, with approximately 30–35 hours per week
- Inclusive and diverse community