Minerva Project

Marketing

• Conduct a comprehensive assessment of Minerva's marketing and enrollment funnel
• Evaluate marketing strategy, channel mix, campaign performance, audience segmentation, lead generation, lead quality, application conversion, and enrollment conversion
• Analyze historical performance, marketing spend, resource allocation, reporting, dashboards, KPIs, attribution, and data sources
• Identify data quality, tracking, attribution, measurement, leakage, and inefficiency gaps
• Research competitor digital marketing strategies, positioning, messaging, search visibility, keywords, content, audiences, channels, and market opportunities
• Analyze search trends, prospective-student behavior, emerging digital marketing channels, SEO/AEO opportunities, and higher-education acquisition trends
• Analyze lead generation, lead quality, applications, conversion rates, costs per lead/application, channel, campaign, audience, geographic, website, landing-page, and search performance
• Identify low-cost opportunities to increase qualified leads and applications
• Improve organic search, website conversion, content, targeting, segmentation, messaging, campaign performance, re-engagement, referrals, partnerships, and Marketing–Enrollment–Admissions coordination
• Synthesize research, data, and market intelligence into prioritized strategic recommendations
• Develop concise presentations and reports for leadership
• Present findings, supporting data, trends, competitive insights, opportunities, risks, and recommended actions
• Implement approved strategies and insights

Marketing Analytics Consultant