Director, Marketing – Growth

Minga London

. Lead, develop, and be accountable for the full marketing team across Events, Brand, Design, Organic Growth & SEO, Content, and Email Marketing .

Posted 10/27/2026full-timeRemote • CanadaLead💰 CA$136,000 - CA$160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading and developing high-performing marketing teams, with a strong focus on growth marketing strategies, data-driven decision-making, and pipeline management. Proficient in optimizing marketing performance through quantitative analysis and effective communication with executive leadership.

Highest-signal resume keywords

Growth Marketing LeadershipPipeline DevelopmentQuantitative AnalysisGoogle Analytics ProficiencyK–12 Market Awareness

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingSEO StrategyEmail MarketingPaid Search OptimizationData-Driven Decision-MakingBudget ManagementMarketing AttributionConversion Rate OptimizationAccount-Based MarketingSaaS Growth Strategies

Soft Skills

CoachingFeedback DeliveryTeam DevelopmentCommunicationAccountability

Tools & Technologies

HubSpotSalesforceGoogle AdsMetaLinkedInTableauLookerExcel

Industry Keywords

B2B MarketingEdTechSaaSCAC:LTV MechanicsP&L ImpactK–12 Purchasing Cycles

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Lead, develop, and be accountable for the full marketing team across Events, Brand, Design, Organic Growth & SEO, Content, and Email Marketing
Translate company revenue goals into measurable marketing targets tied to pipeline, conversion, retention, or brand reach
Run weekly metrics reviews, monthly retrospectives, and quarterly planning
Conduct 1:1s, set goals, provide feedback, and address underperformance
Build a culture of accountability, coaching, testing, and data-driven decision-making
Create development plans and growth paths for team members
Recruit marketing talent and manage agency, contractor, and vendor partners
Report marketing performance, spend, and forecasts to the GTM leader and executive team
Own the full funnel from first impression and MQL through pipeline, closed-won, and expansion
Manage CAC, payback period, ROI, attribution, dashboards, budget, and HubSpot marketing standards
Optimize paid search, paid social, retargeting, SEO, AI search, landing pages, and website conversion
Design account-based programs for K–12 decision makers
Launch and scale referral, onboarding nurture, cross-sell, and user group activation programs
Partner with Sales, RevOps, SDR, Account Management, Customer Experience, Product, Finance, and Operations on revenue, messaging, forecasting, and budget planning

Requirements

What you’ll need

6+ years in growth or performance marketing
At least 3 years leading a multi-disciplinary marketing team
Track record of scaling high-growth SaaS, EdTech, or B2B businesses
Proven record of building pipeline that converts to revenue
Quantitative and financial fluency, including CAC:LTV mechanics, payback, and marketing spend impact on the P&L
Experience with Google Analytics, HubSpot or Salesforce, Tableau or Looker, and Excel
Hands-on mastery of Google Ads, Meta, LinkedIn, and modern organic and AI search strategy
K–12 market awareness, including purchasing cycles and stakeholder dynamics
Track record of developing marketers and leaders
Excellent written and verbal communication, including executive-level presentation
Post-secondary education in Marketing, Business, or a related field, or equivalent demonstrated experience

Benefits

Comp & perks

Annual compensation reviews in November
Overall compensation package detailed on the Benefits & Perk Page
Supportive growth, autonomy, and community support
Opportunities to contribute to high-impact work, experiment, iterate, and level up
Clear communication and mutual respect throughout the candidate experience