Customer Advocacy Manager

Ministry Brands

. Build and manage the overall customer advocacy strategy .

Posted 9/18/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and managing customer advocacy programs, including customer reference and review programs, while leveraging CRM and marketing automation systems. Strong analytical skills to establish KPIs and measure program performance, alongside excellent communication and project management abilities.

Highest-signal resume keywords

Customer Advocacy Program ManagementCRM and Marketing Automation SystemsKPI Establishment and ReportingCross-Functional CollaborationProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer MarketingLifecycle MarketingCommunity ManagementCustomer Success MarketingAnalytical SkillsProcess BuildingOperational InfrastructureCustomer Reference Program ManagementCustomer Story DevelopmentAdvocate Community Management

Soft Skills

Excellent Communication SkillsAttention to DetailCustomer EmpathyStrong JudgmentProject Management Skills

Tools & Technologies

SalesforceCustomer Advocacy TechnologyMarketing Automation SystemsCRM Systems

Industry Keywords

B2B SaaSCustomer Advisory BoardsExecutive Engagement ProgramsReferral MarketingReview Marketing

About the role

Key responsibilities & impact

Build and manage the overall customer advocacy strategy
Develop scalable advocate journeys and participation pathways
Own the end-to-end customer reference program, including recruitment, qualification, matching, fulfillment, tracking, and recognition
Own customer review programs across relevant third-party review platforms
Build and optimize customer referral programs and track advocacy-sourced leads, pipeline, and revenue
Identify customers with compelling outcomes and partner with Product Marketing and Communications to produce case studies, testimonials, videos, and other customer-led content
Maintain a centralized, searchable library of customer advocates, stories, proof points, and approved assets
Own the customer advocacy technology stack and maintain advocate profiles, permissions, and engagement data
Build workflows and integrations connecting advocacy data with CRM and marketing automation systems
Support customer peer groups, advisory councils, and executive engagement programs
Recruit and manage customers for Customer Advisory Boards and speaking opportunities
Establish KPIs and report on advocacy program performance
Measure advocacy influence on acquisition, retention, expansion, and sales velocity, using data to prioritize investments
Partner with Customer Marketing, Customer Success, Sales, Product Marketing, and Events throughout the customer lifecycle

Requirements

What you’ll need

4–6 years of experience in customer marketing, customer advocacy, lifecycle marketing, community, or customer success marketing, ideally within B2B SaaS
Demonstrated experience building or managing customer advocacy programs, including references, reviews, referrals, customer stories, or advocate communities
Experience managing a customer reference program at scale
Strong understanding of CRM and marketing automation systems
Experience building repeatable processes and operational infrastructure
Strong analytical skills; ability to establish KPIs, build reporting, and demonstrate program ROI
Excellent written and verbal communication skills
Strong project management skills and exceptional attention to detail
Ability to manage multiple programs and stakeholders simultaneously
Proven ability to work cross-functionally with Sales, Customer Success, Product Marketing, Product, Events, and Communications
Strong judgment and customer empathy
Ability to work in a general office environment
Ability to handle extended periods of computer-based work, including telephone
Domestic and/or international travel required, estimated up to 10%
Preferred: hands-on experience administering customer advocacy, community, gifting, referral, or review marketing technology
Preferred: Salesforce experience
Preferred: experience running Customer Advisory Boards or executive customer engagement programs
Preferred: experience in faith-based, non-profit, or association markets

Benefits

Comp & perks

Robust healthcare options
Flexible paid time off
Flexible work schedules
PTO for vacation
Up to 80 hours of paid sick/safe leave
11.5 days of fully paid holidays
401(k) matching: 100% of contributions up to 3%
Paid parental leave
Employee Assistance Program with free in-person or virtual counseling
Professional development reimbursement
Employee recognition and rewards through Nectar, including kudos, redeemable reward points, and contribution highlights