eCommerce Growth Manager

Ministry Brands

. Own the eCommerce growth strategy and roadmap for prospect conversion and customer upsell/cross-sell .

Posted 9/18/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in eCommerce growth strategies, conversion rate optimization, and personalization campaigns, leveraging data-driven insights to enhance customer experiences and drive revenue growth. Proficient in A/B testing and collaboration across marketing teams to optimize performance metrics.

Highest-signal resume keywords

ECommerce Growth StrategyConversion Rate OptimizationA/B TestingGoogle AnalyticsCustomer Segmentation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Personalization CampaignsUpsell/Cross-Sell StrategiesData InterpretationStatistically Sound A/B TestsBehavioral TargetingHTML/CSSTag Management SystemsProduct Recommendation EnginesRevenue Per VisitorCart Abandonment Rate

Soft Skills

CollaborationCommunication

Tools & Technologies

Adobe AnalyticsHubSpotSalesforce

Industry Keywords

B2B SaaSSelf-ServeProduct-Led GrowthFreemium ModelsMarTech

About the role

Key responsibilities & impact

Own the eCommerce growth strategy and roadmap for prospect conversion and customer upsell/cross-sell
Define and prioritize personalization roadmaps using behavioral, demographic, firmographic, and transactional data
Build, manage, and optimize personalization campaigns and upsell/cross-sell workflows across the site and checkout
Own conversion rate optimization across the homepage, product/pricing pages, cart, checkout, and post-purchase funnel
Reduce cart abandonment and friction at the point of purchase
Design and run A/B and multivariate tests, document results, and scale improvements
Partner with Demand Generation and paid media to optimize landing pages, offers, and post-click experiences
Partner with Customer Marketing to identify upsell and cross-sell opportunities and build related messaging and experiences
Monitor and report on conversion rate, cart abandonment rate, average order value, revenue per visitor, attach/upsell rate, and personalization lift
Ensure data quality and tagging/tracking with Analytics and Engineering
Maintain a prioritized personalization and CRO backlog and present roadmap and performance updates to leadership
Document scalable personalization and cart-conversion playbooks
Monitor eCommerce, personalization, and CRO trends and recommend tools, tactics, and capabilities
Leverage AI-driven tools to improve testing velocity, targeting, and content generation

Requirements

What you’ll need

4-6 years of experience in eCommerce, digital marketing, growth, or CRO, with hands-on personalization and testing experience
Proven success driving acquisition conversion and upsell/cross-sell revenue in a B2B SaaS or self-serve, product-led growth environment
Strong understanding of customer segmentation, behavioral targeting, and the eCommerce funnel from acquisition through expansion
Ability to interpret data, run statistically sound A/B tests, and translate findings into action
Experience with Google Analytics or Adobe Analytics
Familiarity with a MarTech/CRM stack such as HubSpot or Salesforce
Ability to collaborate across Demand Generation, Customer Marketing, Product Marketing, and Web/Digital teams
Experience with product recommendation engines or AI-driven personalization preferred
Basic knowledge of HTML/CSS or tag management systems preferred
Background in self-serve SaaS or freemium/free-trial models preferred
Ability to work in a general office environment
Ability to handle extended periods of computer-based work, including telephone
Domestic and/or international travel required, estimated up to 5%

Benefits

Comp & perks

Robust healthcare options
Flexible paid time off and flexible work schedules
PTO for vacation
Up to 80 hours of paid sick/safe leave
11.5 days of fully paid holidays
401(k) matching at 100% of contributions, dollar-for-dollar, up to 3%
Paid parental leave
Employee Assistance Program with no-cost in-person or virtual counseling
Professional development reimbursement
Employee Recognition & Rewards through Nectar, including kudos, redeemable reward points, and recognition of contributions