Enrollment Specialist – MnSCU Academic Professional 1

Minnesota State Moorhead

. Implement recruitment strategies aligned with the college’s strategic enrollment management plan .

Posted 10/13/2026full-timeCanby • Minnesota • United StatesJuniorMid-Level💰 $24 - $35 per hourWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in enrollment management and recruitment strategies, with a strong focus on data analysis, communication, and relationship-building with diverse stakeholders. Proficient in utilizing CRM technologies and managing recruitment events to enhance student engagement and enrollment outcomes.

Highest-signal resume keywords

Enrollment ManagementCRM Software UtilizationData AnalysisPublic SpeakingProject Coordination

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisRecruitment StrategiesEnrollment MetricsCommunication WorkflowsEvent CoordinationMarketingCustomer ServiceDiversity CommitmentReporting ToolsEnrollment Technologies

Soft Skills

Effective CommunicationOrganizational SkillsTime ManagementRelationship BuildingPresentation Skills

Tools & Technologies

CRM SystemsStudent Information SystemsDigital Communication ChannelsAutomated Communication CampaignsEnrollment Communication Systems

Industry Keywords

Higher EducationAdmissionsStudent ServicesCommunity OutreachDiverse PopulationsK-12 PartnershipsWorkforce DevelopmentTwo-Year College System

About the role

Key responsibilities & impact

Implement recruitment strategies aligned with the college’s strategic enrollment management plan
Conduct high school visits, classroom presentations, college fairs, career fairs, and community outreach events
Plan and facilitate on-campus and virtual information sessions, open houses, and visit experiences
Develop and maintain relationships with K-12 partners, workforce centers, community organizations, technical program industries, and referral sources
Coordinate faculty and student involvement in recruitment programs
Communicate with high school counselors, workforce centers, business and industry partners, and other interested parties
Represent the college in the community while promoting academic programs, student support services, and career pathways
Assist with recruitment initiatives for diverse, underserved, adult, transfer, and workforce populations
Coordinate faculty, staff, student ambassadors, and alumni participation in recruitment efforts
Provide individualized admissions and enrollment guidance to prospective students and families
Use CRM and enrollment communication systems to track inquiries, applications, communications, event participation, and enrollment outcomes
Execute and monitor automated communication campaigns using email, text messaging, phone outreach, and digital channels
Maintain accurate prospect and applicant records in compliance with institutional policies and FERPA
Develop, implement, and evaluate communication workflows and family outreach
Coordinate parent and family information sessions, campus visits, open houses, enrollment days, and outreach activities
Monitor recruitment pipelines and follow-up activities
Generate reports and analyze recruitment and communication data
Evaluate recruitment events, communication campaigns, and outreach strategies for effectiveness and return on investment
Analyze enrollment metrics and recommend improvements to recruitment processes, communication strategies, and enrollment technologies
Stay current on enrollment management best practices, CRM technologies, recruitment trends, and higher education developments
Participate in committees, workgroups, and special projects
Assist with institutional initiatives supporting recruitment, retention, and student success
Perform other assigned duties

Requirements

What you’ll need

Two years of experience in enrollment management, admissions, recruitment, marketing, sales, customer service, or student services
A bachelor’s degree may substitute for 1 year of experience
An associate’s degree may substitute for 6 months of experience
Ability to communicate effectively and assimilate a wide range of information with diverse audiences through verbal, written, and digital communication channels
Ability to travel with a valid driver’s license
Strong organizational, time management, and project coordination skills
Ability to analyze data and use information to improve recruitment outcomes
Demonstrated commitment to the value of diversity
Must apply online and attach an electronic cover letter and resume
Must be able to lawfully accept employment in the United States at the time of employment
Employees driving on college/university business using a rental or state vehicle must conform to Minnesota State’s vehicle use criteria and consent to a Motor Vehicle Records check
Preferred: Bachelor’s degree in marketing, public relations, communications, enrollment management, education, student affairs, or related field
Preferred: Bilingual
Preferred: Experience utilizing CRM software, student information systems, or comparable database management systems
Preferred: Experience with public speaking and conducting presentations
Preferred: Experience working in a two-year college system setting, in admissions, enrollment management, or student services
Preferred: Experience with enrollment analytics, reporting tools, and communication platforms

Benefits

Comp & perks

Low-cost medical and dental insurance with affordable deductibles
Employer-paid life insurance
Short- and long-term disability insurance
Pre-tax healthcare and dependent care accounts with roll-over option
Confidential Employee Assistance Program (EAP) for mental health, legal, and financial counseling
12 paid holidays
Generous vacation and sick time
Six weeks of Paid Parental Leave
Pension Plan
457(b) and 403(b) retirement accounts
Various investment options
Professional development
Tuition waivers for employees and dependents